Job Description

Role OverviewThe Business Development Manager (BDM) will be responsible for driving Alopas growth by: Building and nurturing long-term doctor and clinic relationships Driving sales of priority SKUs through structured engagement Executing targeted marketing and outreach activities Owning territory-specific accountabilities across sales performance, relationship management, and brand presenceThis is a field-based role that requires active market engagement and performance-driven execution aligned with the companys innovative compensation model Key Responsibilities & Deliverables 1.Market Research & Opportunity Identification Map key Ayurvedic doctors, clinics, stockists, and super-stockists within territory Analyze local market potential and competitive landscape regularly Identify new business opportunities and untapped customer segments 2.Lead Generation & Business Development Generate new leads through clinic visits, referrals, events, and digital platforms Qualify leads and prioritize them in alignment with Alopas product strategy Maintain an updated lead funnel and regularly follow up to maximize conversion 3.Doctor & Distributor Relationship Management Build and sustain trust-based relationships with doctors, clinics, stockists, and retailers Conduct doctor visits, product detailing, sampling, and demonstrations effectively Execute prescription generation initiatives and track repeat ordering behavior 4.Territory Sales Execution & Target Achievement Achieve monthly, quarterly, and annual sales targets (revenue, order volume, priority SKUs) Maintain full accountability for the sales performance of the assigned territory Manage order placement, payment collection coordination, and inventory planning with stockists 5.Marketing, Branding & Outreach Support Plan and execute doctor engagement programs, CMEs, clinic events, and WhatsApp group outreach Support marketing activities including flyer distribution, competitive sampling, and event participation Provide on-ground feedback for product performance and marketing collateral effectiveness 6.Reporting, Compliance & CRM Discipline Ensure timely daily updates via Alopas Sales Tracker (Google Form/App/CRM system) Submit accurate reports on doctor visits, sample distribution, orders taken, and expense claims Participate in monthly performance reviews and contribute to continuous improvement discussionsSkills & Competencies Required Excellent communication, interpersonal, and relationship-building skills Territory management and ownership mindset Self-motivated, disciplined, and target-driven Ability to plan and execute structured doctor engagement strategies Problem-solving approach with attention to detail Familiarity with CRM tools and basic MS Office / Google Workspace (preferred)Knowledge Required Good understanding of Ayurveda or healthcare product sales (preferred but not mandatory) Sales principles, negotiation tactics, and lead qualification strategies Market analysis and competitor tracking Doctor detailing and prescription generation processesQualifications & Experience Minimum 3+ years of proven experience in business development, medical sales, FMCG, Pharma, Ayurvedic products, or wellness industry Bachelors degree in Business Administration, Marketing, Life Sciences, Ayurveda, or related fields (MBA preferred but not mandatory) Basic working knowledge of CRM tools, MS Excel/Google Sheets, and mobile reporting systems Ability to troubleshoot field challenges, adjust plans, and maintain a solutions-oriented approach Self-driven and disciplined with a high sense of accountability Passion for holistic wellness, Ayurveda, and natural healthcare solutions Ability to work independently with minimal supervision, yet collaborate effectively with the team Positive attitude, willingness to learn, and openness to feedback Resilient, adaptable to changing targets and environments Comfort with organizing small-scale CMEs, WhatsApp group management, flyer distribution, and product promotion activities Languages: English, Kannada, Hindi mandatory