Head of Marketing

As the Head of Marketing at 2Hats Logic Solutions, you will play a crucial role in leading the marketing department and driving customer acquisition through effective strategies. Your expertise and leadership will be instrumental in building a high-performing team and achieving the company's growth targets. **Role Overview:** You will be responsible for developing and executing comprehensive marketing strategies that align with the company's business objectives. Leading Performance Marketing initiatives across various channels will be a key aspect of your role, focusing on maximizing ROI, driving lead generation, and conversions. Your strategic thinking and execution skills will be essential in implementing effective marketing programs. **Key Responsibilities:** - Develop and execute comprehensive marketing strategies aligned with business objectives. - Lead Performance Marketing initiatives across various channels to maximize ROI and drive lead generation. - Devise and implement SEO and AEO strategies to enhance website visibility. - Analyze campaign performance, prepare reports, and adjust strategies based on insights. - Manage the marketing budget effectively to achieve strategic goals. - Build, mentor, and manage a high-performing marketing team. - Serve as the knowledgeable person on marketing best practices, emerging technologies, and industry shifts. - Collaborate with Sales and other departments to ensure alignment of marketing activities with overall business goals. **Qualifications & Experience:** - 7+ years of progressive marketing experience, with a significant portion in a leadership role. - Proven expertise in Performance Marketing is mandatory. - Strong strategic thinking and execution skills in developing effective marketing programs. - Experience with email marketing platforms, segmentation, and automation. - Previous experience in a service-based company is an added advantage. - Exceptional written and verbal communication skills. - Strong knowledge of SEO and AEO strategies. In this role, you will have the opportunity to lead a high-impact marketing function, shape innovative strategies, and work in a collaborative environment where your contributions are valued. Join us at 2Hats Logic Solutions and be a key part of our growth story, making a real difference in the digital marketplace.,