Head of Marketing

Industry : Home decor / Furnishing

Location : Ahmedabad - Gujarat

Role Overview:

Head of Marketing & Brand Strategy

Key Responsibilities:

Brand Building & Positioning

• Define brand purpose, visual identity, and storytelling strategy to create strong differentiation in the luxury home space.
• Lead creative campaigns that showcase craftsmanship, heritage, and artisanal collaborations.
• Develop a cohesive brand book (visuals, typography, color palette, messaging) to ensure consistent identity across all channels.

Marketing Strategy & Execution

• Build a 360° marketing roadmap (digital, offline, influencer, PR, events) with emphasis on awareness, desirability, and brand love over pure sales.
• Spearhead partnerships and collaborations with designers, stylists, and craft collectives to create aspirational narratives.
• Plan and execute launch campaigns for the flagship store, digital platforms, and limited-edition collections.
• Establish the brand’s social media voice and content strategy, focusing on high-quality, editorial-style storytelling.

Public Relations & Influencer Relations

• Build PR relationships with design publications, lifestyle media, and industry thought leaders.
• Curate high-visibility events and collaborations
• Identify and nurture influencer partnerships to authentically connect with niche, premium audiences.

Digital & Consumer Engagement

• Oversee e-commerce content, visual merchandising, and performance marketing with a focus on brand-building metrics (engagement, brand recall) before aggressive sales.
• Implement CRM systems to develop early adopters into brand advocates and create personalized consumer journeys.

Leadership & Cross-Functional Alignment

• Build and mentor a lean marketing team (design, content, PR, performance marketing) that can scale as the brand grows.
• Work closely with design, merchandising, and retail teams to ensure brand consistency and storytelling across touchpoints.