Head of Demand Generation (Global | Paid, Organic & Community Growth)

About Wati

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

The Role

As the Head of Demand Generation, you’ll be responsible for designing and executing the global strategy that drives awareness, engagement, and pipeline growth for Wati.

This is a senior, high-impact role that will define how Wati scales demand globally — uniting brand, performance, and community into one growth engine.

Today, true demand generation means creating and capturing demand across all discovery and intent surfaces - from AI search and social to paid media and communities.

You’ll lead this full spectrum at Wati, integrating brand storytelling, performance marketing, and community-led growth into one cohesive, measurable engine.

You’ll lead a team across paid media, content, and lifecycle marketing to build full-funnel campaigns that attract, educate, and convert SMBs around the world.

What You’ll Do

Own the Demand Generation Strategy

• Define and execute Wati’s global demand generation roadmap across paid, organic, and community channels.
• Build and execute a cross-channel strategy that creates and captures demand across all discovery and intent surfaces — paid, organic, community, and AI-driven search.
• Build a scalable, data-driven growth engine that balances long-term brand building with short-term pipeline creation.
• Collaborate with leadership to align marketing performance with revenue goals, sales pipeline, and company OKRs.

Lead Paid Marketing

• Own strategy, budgeting, and execution for paid campaigns across Meta, Google, YouTube, LinkedIn, and emerging platforms.
• Develop high-performing creative, copy, and targeting frameworks to drive efficient CAC and ROI.
• Partner with Data and Product teams to implement advanced attribution and analytics models.
• Constantly experiment with audience segmentation, messaging, and formats to optimize for full-funnel conversion.

Drive Organic & Community-Led Growth

• Lead Wati’s presence across AI-native search platforms (ChatGPT, Perplexity, Claude) and optimize for new discovery paradigms.
• Oversee social storytelling, community engagement (Slack, Discord, Reddit, LinkedIn), and influencer partnerships.
• Develop programs that amplify authentic voices — turning customers, creators, and partners into advocates.

Build and Lead a High-Performing Team

• Hire, mentor, and inspire a global team covering performance marketing, content, and lifecycle marketing.
• Foster a culture of experimentation, creativity, and accountability.
• Partner closely with Product Marketing, RevOps, and Sales to ensure integrated campaigns and unified narratives.

Optimize the Funnel and Measurement

• Own lead-to-pipeline conversion metrics; identify and remove friction across the buyer journey.
• Build a unified performance dashboard that connects brand activity to pipeline and revenue outcomes.
• Regularly present results, insights, and strategic recommendations to senior leadership.

Requirements

• Proven Demand Gen Leader: 8–12 years of experience in B2B SaaS marketing, with 3+ years leading a demand gen or growth marketing function.
• Paid Marketing Expert: Deep experience running and optimizing paid programs across major digital platforms.
• Full-Funnel Thinker: Skilled in integrating brand storytelling, community engagement, and paid acquisition into one cohesive strategy.
• Data-Driven Operator: Strong analytical mindset; fluent in metrics, attribution, and funnel optimization.
• Creative Storyteller: Able to translate complex products into simple, compelling narratives that inspire SMB audiences.
• Team Builder: Proven track record of hiring, coaching, and scaling high-performing marketing teams.
• AI-Native Marketer: Curiosity and experimentation mindset around AI discovery, content generation, and search trends.
• Experience working with international markets (especially the US) is a strong plus.

Benefits

• High Ownership, High Impact: You’ll shape how Wati is discovered, perceived, and chosen worldwide.
• Global Reach, Startup Energy: Join a fast-growing SaaS company with real traction and an entrepreneurial spirit.
• Cutting-Edge Marketing: Be at the forefront of AI-driven, community-powered growth marketing.
• Competitive Compensation & Equity: We offer a strong package, including meaningful equity.
• Collaborative, Ambitious Culture: Work alongside passionate builders who love experimentation and impact.