Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. We’re looking for an experienced B2B Content Writer to join our marketing team. In this role, you’ll create high-quality, intent-driven content that supports our awareness, lead generation, and customer engagement efforts. You’ll focus on formats like blogs, e-books, landing pages, email campaigns, and WhatsApp drip sequences — all crafted to resonate with our audience of modern, digital-first businesses. What You’ll Do Plan and write compelling, original content across key channels including: Blogs E-books and long-form resources Landing and campaign pages Email nurtures and newsletters WhatsApp drip campaigns Ensure all content aligns with brand voice, messaging, and business objectives Apply current SEO best practices and adapt content strategies for the evolving search landscape, including AI-generated and LLM-impacted search behavior Leverage social media platforms to amplify content reach and engagement Restructure and optimize blog content to rank effectively for large language models (LLMs) and AI-influenced search results Should have used tools like Airops, Gummyloop, or similar workflows Use Google Search Console to monitor content performance, identify opportunities, and guide optimization strategies Utilize automated workflows and content tools to streamline content production, distribution, and performance tracking Collaborate with cross-functional teams including demand generation, product marketing, and design Continuously evaluate content performance and iterate based on insights and business priorities Contribute to a structured, scalable content system that supports rapid growth and localization Requirements What We’re Looking For 5–7 years of experience writing B2B SaaS content, with a strong focus on growth and demand generation Proven ability to create content that ranks, resonates, and converts Deep understanding of SEO fundamentals, search intent, and how to adapt content for today’s AI-driven search environment Skilled at simplifying complex topics and crafting narratives that speak to decision-makers Experience working in fast-paced, cross-functional environments Excellent attention to detail, editorial judgment, and consistency in tone and structure
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. We’re looking for a strategic and creative B2B Content Writer/ Marketer to join our marketing team. In this role, you'll create high-quality, intent-driven content that fuels awareness, demand generation, and customer engagement. You’ll craft blogs, e-books, landing pages, email campaigns, and WhatsApp drips tailored to modern, digital-first businesses. What You’ll Do Plan and write compelling content across key formats: Blogs E-books and long-form resources Landing and campaign pages Email nurtures and newsletters WhatsApp drip campaigns Ensure all content aligns with brand voice, messaging, and business objectives Apply modern SEO best practices — including optimizing for AI-influenced search behavior and LLM relevance Leverage social and owned channels to amplify content reach Use Google Search Console to monitor content performance and guide optimization Collaborate cross-functionally with demand gen, product marketing, and design teams Contribute to a structured, scalable content system that supports rapid growth and localization Continuously test and iterate based on content performance data Qualities We’re Looking For Deep Researcher Able to source and validate data from platforms like Statista, Gartner, Meta docs, and government reports . Understands the importance of fact-checking and EEAT principles . Search Intent First Can instantly spot whether a keyword maps to TOFU, MOFU, or BOFU, and crafts content structure accordingly — not just based on keywords, but true user intent . Storytelling Ability Makes technical topics like WhatsApp APIs engaging. Can write with empathy and clarity , especially for case studies and success stories . Clarity + Simplicity Writes like explaining to a 10th grader. Short sentences, active voice, and well-structured content with bullets where appropriate. SEO Awareness Understands hub & spoke, interlinking, content cannibalization , and uses search-optimized headers that still sound natural. CTA Smartness Places CTAs with intent — aligning them with the funnel stage (e.g., eBook for TOFU, demo for MOFU, pricing for BOFU). Global + Local Mindset Understands tone and messaging variations across geographies (e.g., LATAM vs India vs Greater China). Can tailor messaging by persona — startup founder vs enterprise decision-maker. Collaboration Friendly Works well with designers, editors, and SEOs. Open to using internal templates, Notion workflows, and checklists . Requirements What We’re Looking For 5–7 years of experience writing B2B SaaS content, with a focus on growth and demand generation Proven ability to create content that ranks, resonates, and converts Strong understanding of SEO fundamentals and AI-era search behavior Skilled at simplifying complex topics for different decision-makers Comfortable working in fast-paced, cross-functional setups Strong editorial judgment, attention to detail, and consistency in tone. Due to the volume of applications, we regret that only shortlisted candidates will be notified.
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premier-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. What You’ll Be Doing As a Talent Acquisition Executive, you’ll be at the frontlines of our hiring efforts, driving end-to-end recruitment across multiple functions and regions. From sourcing and screening to coordinating offers, you’ll ensure a smooth and efficient process for both candidates and internal stakeholders. Your work will directly impact our ability to scale quickly and hire the right people at the right time. Key Responsibilities Partner closely with hiring managers to define hiring needs, refine job requirements, and develop compelling job postings. Manage the full-cycle recruitment process: sourcing, screening, coordinating interviews, and managing offers. Proactively build strong talent pipelines through LinkedIn, job boards, referrals, events, and networking. Ensure timely, effective hiring with clear documentation and progress tracking via our ATS (Workable). Coordinate interviews and maintain smooth, professional communication with candidates to ensure a strong candidate experience. Keep candidate records accurate and up-to-date in the ATS while maintaining compliance with internal policies. Assist with offer preparation, salary proposals, and onboarding processes. Generate recruitment reports, dashboards, and hiring updates for internal stakeholders. Stay informed on recruitment trends and labor market shifts in Vietnam and the broader APAC region. Contribute to employer branding efforts and participate in recruitment marketing and events. Requirements Bachelor’s degree in Human Resources, Business Administration, or a related field. 4-6 years of experience in recruitment or talent sourcing, preferably in fast-growing startups or SaaS/tech environments. Experience in high-volume and non-executive hiring is a plus. Strong knowledge of the local labor market, employment laws, and regional hiring practices in APAC. Excellent interpersonal and communication skills—you’re confident engaging with both candidates and internal stakeholders. Skilled in sourcing tools such as LinkedIn Recruiter, job portals, and ATS platforms (Workable experience is a bonus). Organized, detail-oriented, and capable of juggling multiple open roles simultaneously. A team player with a proactive mindset and a bias for action. Professional, discreet, and able to handle confidential information with care. Proficient in MS Office Suite (Excel, PowerPoint, Word) and open to using AI tools like ChatGPT to support productivity. Why join us? Be part of a diverse, globally distributed team Enjoy a collaborative, transparent, and empowering culture Competitive compensation and flexible working arrangements Work at the forefront of SaaS innovation and make real impact
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premier-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. What You’ll Be Doing As a Talent Acquisition Executive, you’ll be at the frontlines of our hiring efforts, driving end-to-end recruitment across multiple functions and regions. From sourcing and screening to coordinating offers, you’ll ensure a smooth and efficient process for both candidates and internal stakeholders. Your work will directly impact our ability to scale quickly and hire the right people at the right time. Key Responsibilities Partner closely with hiring managers to define hiring needs, refine job requirements, and develop compelling job postings. Manage the full-cycle recruitment process: sourcing, screening, coordinating interviews, and managing offers. Proactively build strong talent pipelines through LinkedIn, job boards, referrals, events, and networking. Ensure timely, effective hiring with clear documentation and progress tracking via our ATS (Workable). Coordinate interviews and maintain smooth, professional communication with candidates to ensure a strong candidate experience. Keep candidate records accurate and up-to-date in the ATS while maintaining compliance with internal policies. Assist with offer preparation, salary proposals, and onboarding processes. Generate recruitment reports, dashboards, and hiring updates for internal stakeholders. Stay informed on recruitment trends and labor market shifts in Vietnam and the broader APAC region. Contribute to employer branding efforts and participate in recruitment marketing and events. Requirements Bachelor’s degree in Human Resources, Business Administration, or a related field. 4-6 years of experience in recruitment or talent sourcing, preferably in fast-growing startups or SaaS/tech environments. Experience in high-volume and non-executive hiring is a plus. Strong knowledge of the local labor market, employment laws, and regional hiring practices in APAC. Excellent interpersonal and communication skills—you’re confident engaging with both candidates and internal stakeholders. Skilled in sourcing tools such as LinkedIn Recruiter, job portals, and ATS platforms (Workable experience is a bonus). Organized, detail-oriented, and capable of juggling multiple open roles simultaneously. A team player with a proactive mindset and a bias for action. Professional, discreet, and able to handle confidential information with care. Proficient in MS Office Suite (Excel, PowerPoint, Word) and open to using AI tools like ChatGPT to support productivity. Why join us? Be part of a diverse, globally distributed team Enjoy a collaborative, transparent, and empowering culture Competitive compensation and flexible working arrangements Work at the forefront of SaaS innovation and make real impact
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. We’re looking for a Product Solutions Engineer in India who combines strong backend engineering skills with product thinking and customer-facing capabilities. You will serve as the technical bridge between our customers, product, and engineering teams — designing, implementing, and supporting solutions that bring real business impact. This is an exciting opportunity for an engineer who enjoys both coding and collaborating directly with customers to shape product direction. Responsibility Work closely with customers to understand requirements and design technical solutions using Astra - Wati’s latest AI Agent platform. Build, customize, and integrate APIs, microservices, and automation workflows. Collaborate with product managers to translate customer needs into product improvements. Deliver product demos, POCs, and technical workshops to enterprise clients. Debug and resolve technical issues in production environments. Contribute to technical documentation, best practices, and internal tooling. Requirements Bachelor’s degree in Computer Science, Engineering, or related field. 2–4 years of experience in software engineering, solutions engineering, or backend development. Strong coding ability in JavaScript, Python, or Go (bonus: hands-on with APIs/SDKs). Familiarity with SaaS platforms, integrations, and cloud environments (AWS, GCP, or Azure). Excellent communication skills to explain technical concepts to non-technical stakeholders. Strong problem-solving mindset, with the ability to balance product usability and technical feasibility. Bonus Points Prior experience in customer-facing engineering roles (Solutions Engineer, Pre-sales, or Technical Consultant). AI agent experiences. Experience with messaging platforms, CRM, or CPaaS products. Track record of delivering POCs or technical onboarding for enterprise clients. Why Join Us Hybrid role blending engineering, product, and customer engagement. Work on impactful projects that directly influence product direction. Be part of a mission-driven, global team scaling one of the fastest-growing SaaS companies.
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. We’re looking for a Product Solutions Engineer in India who combines strong backend engineering skills with product thinking and customer-facing capabilities. You will serve as the technical bridge between our customers, product, and engineering teams — designing, implementing, and supporting solutions that bring real business impact. This is an exciting opportunity for an engineer who enjoys both coding and collaborating directly with customers to shape product direction. Responsibility Work closely with customers to understand requirements and design technical solutions using Astra - Wati’s latest AI Agent platform. Build, customize, and integrate APIs, microservices, and automation workflows. Collaborate with product managers to translate customer needs into product improvements. Deliver product demos, POCs, and technical workshops to enterprise clients. Debug and resolve technical issues in production environments. Contribute to technical documentation, best practices, and internal tooling. Requirements Bachelor’s degree in Computer Science, Engineering, or related field. 2–4 years of experience in software engineering, solutions engineering, or backend development. Strong coding ability in JavaScript, Python, or Go (bonus: hands-on with APIs/SDKs). Familiarity with SaaS platforms, integrations, and cloud environments (AWS, GCP, or Azure). Excellent communication skills to explain technical concepts to non-technical stakeholders. Strong problem-solving mindset, with the ability to balance product usability and technical feasibility. Bonus Points Prior experience in customer-facing engineering roles (Solutions Engineer, Pre-sales, or Technical Consultant). AI agent experiences. Experience with messaging platforms, CRM, or CPaaS products. Track record of delivering POCs or technical onboarding for enterprise clients. Why Join Us Hybrid role blending engineering, product, and customer engagement. Work on impactful projects that directly influence product direction. Be part of a mission-driven, global team scaling one of the fastest-growing SaaS companies.