Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. We’re looking for an experienced B2B Content Writer to join our marketing team. In this role, you’ll create high-quality, intent-driven content that supports our awareness, lead generation, and customer engagement efforts. You’ll focus on formats like blogs, e-books, landing pages, email campaigns, and WhatsApp drip sequences — all crafted to resonate with our audience of modern, digital-first businesses. What You’ll Do Plan and write compelling, original content across key channels including: Blogs E-books and long-form resources Landing and campaign pages Email nurtures and newsletters WhatsApp drip campaigns Ensure all content aligns with brand voice, messaging, and business objectives Apply current SEO best practices and adapt content strategies for the evolving search landscape, including AI-generated and LLM-impacted search behavior Leverage social media platforms to amplify content reach and engagement Restructure and optimize blog content to rank effectively for large language models (LLMs) and AI-influenced search results Should have used tools like Airops, Gummyloop, or similar workflows Use Google Search Console to monitor content performance, identify opportunities, and guide optimization strategies Utilize automated workflows and content tools to streamline content production, distribution, and performance tracking Collaborate with cross-functional teams including demand generation, product marketing, and design Continuously evaluate content performance and iterate based on insights and business priorities Contribute to a structured, scalable content system that supports rapid growth and localization Requirements What We’re Looking For 5–7 years of experience writing B2B SaaS content, with a strong focus on growth and demand generation Proven ability to create content that ranks, resonates, and converts Deep understanding of SEO fundamentals, search intent, and how to adapt content for today’s AI-driven search environment Skilled at simplifying complex topics and crafting narratives that speak to decision-makers Experience working in fast-paced, cross-functional environments Excellent attention to detail, editorial judgment, and consistency in tone and structure