GTM(Go-To-Market) Specialist

Job Description

Job Summary: We’re seeking a versatile and driven Go-To-Market (GTM) Specialist to lead the user experience and strategic execution of product and program launches. This hybrid role blends creative design with strategic GTM planning—ideal for someone who understands users deeply, designs seamless digital experiences, and enables product adoption across web, app, and offline touchpoints. You’ll play a critical role in translating our programs into user-centered experiences and ensuring they reach the right audiences with clarity, precision, and impact. Key Responsibilities: User Experience & Interface Design Understand our programs, user journeys, and behaviors through research, testing, and data analysis. Design intuitive, responsive, and accessible interfaces across web, mobile apps, and internal platforms. Map and optimize key flows—enrollment, course browsing, payment, onboarding, and course commencement. Create wireframes, prototypes, and high-fidelity designs in tools like Figma, Adobe XD, or Sketch. Collaborate with tech teams to ensure flawless implementation of UX/UI designs. Maintain visual and interaction design consistency across all platforms and campaigns. Go-To-Market Strategy & Execution Conduct market research to understand industry trends, audience needs, and competitor positioning. Collaborate with product, marketing, and sales teams to shape and execute GTM strategies. Develop impactful sales collateral, landing pages, presentations, and product marketing content. Train and support internal teams on new product launches, features, and UX flows. Track GTM campaign performance, user engagement, and conversion metrics to drive continuous improvement. Ensure a seamless experience from discovery to post-enrollment, tying design to tangible business outcomes. Skills & Qualifications: Bachelor's degree in Design, Marketing, Business, or related field. 3–5 years of experience in a UX/UI, product marketing, or GTM strategy role (EdTech or SaaS preferred). Strong design portfolio showcasing user-centric solutions for digital products. Solid grasp of UX research, design systems, and accessibility standards. Deep understanding of marketing principles, sales funnels, and customer lifecycle management. Proficiency in design tools (Figma, Adobe XD, Sketch), GTM platforms (HubSpot, Notion, Webflow), and analytics tools (GA4, Hotjar). Excellent communication, project management, and cross-functional collaboration skills. Bonus Points For: Experience working with nonprofits, EdTech, or mission-driven organizations. Familiarity with low-code tools (Webflow, Bubble, Glide) or basic frontend understanding (HTML/CSS). Prior ownership of product launches or cross-channel GTM campaigns. Ability to switch between big-picture strategy and pixel-perfect execution. Job Location - Khasra no 12/2, Dhunela Berka Road, Village Dhunela, Sector 31 , Sohna, Gurgaon, Haryana-122103 (India) Interested candidates can share their resumes at mishu.g@lotuspetalfoundation.org Show more Show less