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Description
About Us We are the largest and most active online platform for international education! Yocket was established in 2015 with a mission to connect people to the world's best learning opportunities. Today, Yocket is the largest community-driven online platform for international education. We help study abroad aspirants by connecting them to the best universities across the world. To date, we have helped more than 10,00,000 students pursue higher education. Every day, thousands of students use our products to explore universities and connect with peers and alumni from renowned institutions. Recently, we were chosen as one of the *Top 100 Indian Startups by Google and MeitY’s Appscale Academy Initiative* and ranked *#18 on App Store Top Charts - Education!* At Yocket, we strive to help our employees find passion and purpose. If you wish to create impact and help students get the best education while taking our vision forward, we would love to have you on our team! Responsibilities : Revenue Generation & Growth Strategy: Develop and execute strategies to drive revenue growth through digital marketing campaigns. Optimize customer acquisition channels and ensure marketing efforts exceed business goals. Campaign Management: Lead end-to-end campaign management across platforms like Google Ads, Facebook, Instagram, Email Marketing, SEO, and SEM. Continuously track and refine campaigns. Performance Analysis: Analyze campaign metrics to enhance conversion rates, reduce acquisition costs, and improve ROI. Customer Acquisition & Retention: Attract new customers and retain existing ones through loyalty programs, personalized communication, and lifecycle marketing. Cross-functional Collaboration: Work with design, product, and sales teams to align marketing with product launches and overall goals. Budget Ownership & Optimization: Manage marketing budgets, monitor KPIs and ROI, and report performance to senior management. Conversion Rate Optimization (CRO): Improve user experience across landing pages, email flows, and creatives to increase conversion. Customer Segmentation & Targeting: Use data to build customer personas and segmentation strategies for better targeting. Competitive Analysis: Track industry trends and competitor strategies to identify new opportunities and drive market share. Requirements : 2+ years of project management experience or ~3+ years of sales experience Studying abroad and industry knowledge is preferred Strong project leadership and completion ability Understanding of formal project management methodologies Excellent internal and client-facing communication Attention to detail, problem-solving, multitasking, and critical thinking Strong analytical and negotiation skills Experience with project management software Ability to deliver projects on time Benefits : Medical insurance for you and your family “No boss” culture – your ideas matter Access to psychological counseling – we care for your mental wellbeing Show more Show less
