Growth Marketing Manager

About the Role

We are seeking an experienced and data-driven Growth Marketing Manager

• Customer Growth Strategy:

  Develop and execute strategies to drive customer acquisition, increase engagement, and improve retention across all channels, including paid, organic, and referral programs.

• Performance Marketing:

  Build, manage, and scale paid advertising campaigns on major platforms (e.g., Meta/Facebook, Google Ads, influencer collaborations, and affiliate networks) with a focus on achieving measurable ROI.

• Conversion Optimization:

  Collaborate closely with Product, Design, and Content teams to create, test, and optimize high-converting landing pages and user funnels.

• Experimentation:

  Lead growth experiments across the entire user journey, from funnel optimizations and A/B testing to piloting new marketing channels and technologies.

• Analytics & Reporting:

  Establish and maintain clear data dashboards to track key metrics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and campaign performance. Translate data insights into actionable strategies.

• Brand Alignment:

  Partner with the Brand and Creative teams to ensure all growth initiatives are authentic, simple, and consistent with the company’s brand voice and identity.

• Experience:

  3-5 years of hands-on experience in a Growth or Performance Marketing role, preferably within a Direct-to-Consumer (D2C), Fintech, or Consumer Technology company.

• Digital Expertise:

  Deep functional knowledge of digital marketing channels, attribution models, and growth loop principles.

• Mindset:

  A combination of creative storytelling ability and a strong, data-first analytical approach (comfortable working extensively with data and spreadsheets).

• Work Style:

  Proven ability to thrive in a fast-paced, lean, and highly iterative environment where constant experimentation is necessary.

• Bonus Experience:

  Prior experience in Healthtech, managing subscription-based models, or working in the Fintech industry is a plus.