Growth Marketing Manager

Company Description

Lino Perros is a leading online brand based in Gurugram, known for its premium quality handbags, slings, wallets, clutches, and backpacks for women. The brand aims to make the future of fashion more appealing and meaningful by offering stylish and relevant products. Lino Perros accessories have garnered a loyal following due to their aesthetic appeal and quality.

Role Description

Key Responsibility Areas (KRA):

1. Strategic Leadership & Brand Positioning

• Develop and lead the overall marketing strategy aligned with business goals, with a strong focus on digital and e-commerce growth.
• Build and position the brand as a leading name in fashion retail across online channels.

2. Digital & E-Commerce Growth

• Drive online sales by optimizing performance marketing, content strategy, and customer engagement.
• Oversee the UX/UI direction and customer journey on digital platforms.

3. Retail Marketing Integration

• Lead omni-channel marketing efforts by integrating retail store promotions with digital campaigns.
• Create campaigns that drive footfall in stores and traffic on digital platforms simultaneously.

4. Customer Acquisition & Retention

• Design and execute customer acquisition strategies using SEO, SEM, influencer marketing, and CRM tools.
• Improve customer retention through personalized marketing, loyalty programs, and data-driven insights.

5. Team Leadership & Vendor Management

• Build and mentor a high-performing marketing team, including digital, content, and branding specialists.
• Liaise with external agencies and partners for advertising, PR, influencer tie-ups, and campaign execution.

6. Analytics & ROI Tracking

• Monitor key KPIs like CAC, CLV, ROI on marketing spend, and e-commerce conversion rates.
• Use analytics to drive decision-making and ensure marketing efficiency.

7. Innovation & Trend Alignment

• Keep the brand ahead of trends in the fashion retail and digital marketing landscape.
• Experiment with new channels, technologies, and formats for market relevance.

8. Budget Management

• Own and manage the entire marketing budget.
• Ensure optimal allocation of spend across all platforms and campaigns.

Preferred Background:

• 10+ years of relevant marketing experience with at least 5 years in senior leadership.
• Proven success in a fashion retail brand with a significant online business component.
• Strong grip on D2C models, digital ad platforms, and influencer ecosystems.
• Excellent communication, leadership, and decision-making skills.