Social Media Manager

From D2C Industry

1. Influencer Marketing

• Identify, evaluate, and onboard influencers across categories (fashion, lifestyle, luxury, travel, etc.) to drive brand visibility and engagement.
• Create detailed influencer briefs, ensure adherence to deliverables, and negotiate contracts (usage rights, exclusivity, timelines,commercials).

2. PR & Brand Partnerships

• Liaise with PR agencies to drive consistent brand presence across media publications, features, and events.
• Support in curating collection notes, and brand stories for media circulation.

3. Creative & E-commerce Shoot Management

• Manage end-to-end photoshoots and video productions for campaigns, e-commerce, and social media.
• Coordinate with photographers, models, stylists, and production vendors to ensure timely and high-quality outputs.
• Oversee pre-production planning (moodboards, location scouting, shot lists) and post-production deliverables (editing, retouching, resizing).

4. Social Media Strategy & Management

• Own the brands social media presence across Instagram, Facebook, YouTube, Pinterest, and LinkedIn.
• Plan and execute monthly content calendars in collaboration with the design and content team.
• Write engaging captions and campaign copy aligned with the brand voice.
• Manage paid ad campaigns on Meta and Instagram platforms to drive growth, engagement, and visibility.
• Monitor trends, competitor activities, and platform updates to keep the brands content fresh and relevant.

5. Content Creation & Copywriting

• Write compelling content for website landing pages, product descriptions, and collection launches.
• Develop engaging blog articles to strengthen SEO and brand authority.
• Draft creative press notes, collection descriptions, and campaign narratives that align with seasonal themes and product launches.

Desired Skills & Qualifications

• Bachelor’s or Master’s degree in Marketing, Mass Communication, or a related field.
• Strong understanding of influencer marketing, PR, and content-driven campaigns.
• Proven experience in managing end-to-end shoots.
• Excellent writing skills with the ability to adapt tone across platforms (luxury, lifestyle, e-commerce).
• Working knowledge of paid ads and analytics tools (Meta Ads Manager, Google Ads, GA4, etc.).