From D2C Industry 1. Influencer Marketing Identify, evaluate, and onboard influencers across categories (fashion, lifestyle, luxury, travel, etc.) to drive brand visibility and engagement. Create detailed influencer briefs, ensure adherence to deliverables, and negotiate contracts (usage rights, exclusivity, timelines,commercials). 2. PR & Brand Partnerships Liaise with PR agencies to drive consistent brand presence across media publications, features, and events. Support in curating collection notes, and brand stories for media circulation. 3. Creative & E-commerce Shoot Management Manage end-to-end photoshoots and video productions for campaigns, e-commerce, and social media. Coordinate with photographers, models, stylists, and production vendors to ensure timely and high-quality outputs. Oversee pre-production planning (moodboards, location scouting, shot lists) and post-production deliverables (editing, retouching, resizing). 4. Social Media Strategy & Management Own the brands social media presence across Instagram, Facebook, YouTube, Pinterest, and LinkedIn. Plan and execute monthly content calendars in collaboration with the design and content team. Write engaging captions and campaign copy aligned with the brand voice. Manage paid ad campaigns on Meta and Instagram platforms to drive growth, engagement, and visibility. Monitor trends, competitor activities, and platform updates to keep the brands content fresh and relevant. 5. Content Creation & Copywriting Write compelling content for website landing pages, product descriptions, and collection launches. Develop engaging blog articles to strengthen SEO and brand authority. Draft creative press notes, collection descriptions, and campaign narratives that align with seasonal themes and product launches. Desired Skills & Qualifications Bachelor’s or Master’s degree in Marketing, Mass Communication, or a related field. Strong understanding of influencer marketing, PR, and content-driven campaigns. Proven experience in managing end-to-end shoots. Excellent writing skills with the ability to adapt tone across platforms (luxury, lifestyle, e-commerce). Working knowledge of paid ads and analytics tools (Meta Ads Manager, Google Ads, GA4, etc.).
Responsibilities: * Develop footwear product lines & pricing strategies * Optimize inventory levels & profitability * Manage supplier relationships & negotiations * Collaborate with marketing team on promotions & events
Footwear Merchandiser - Footwear & Accessories Category Key Responsibilities- Plan seasonal assortments for the footwear category (and linked accessories) aligned to brand strategy, fashion trends and business targets. Analyze sales data, margin performance, inventory turns, sell-throughs to identify opportunities and optimise range. Liaise with design/product development teams to ensure the footwear range meets market needs (style, fit, materials, cost). Coordinate with sourcing/manufacturing teams / suppliers to ensure timely and high-quality delivery of samples, production, and finished goods. Work with retail/e-commerce/marketing teams to ensure effective launches, in-store presentation, online merchandising. Monitor inventory levels, order placement, stock ageing and take corrective action where required. Benchmark competition, monitor market & consumer trends in footwear/fashion to keep the range fresh and competitive. Ensure product margin, cost vs. price, bill of materials, and other commercial KPIs are tracked and improved. Support sales & marketing teams with pre-season and in-season updates, product training, visual merchandising inputs. Prepare reports and present insights to senior management about category performance, future assumptions, risk areas.
Social Media Manager - Job Description About the Company Lino Perros is a leading online fashion brand owned by Sumitsu Apparel Pvt. Ltd., a reputed manufacturer and retailer of innovative fashion accessories since 1999. The brand is recognized for its extensive range of authentic fashion accessories and its association with leading retail partners such as Shoppers Stop, Lifestyle International, and Central. Additionally, it has a strong digital presence on major e-commerce platforms, including Amazon, Myntra, Flipkart, Nykaa, and more. For more information, visit: www.linoperros.com Job Details Designation: HR Manager & Generalist Experience: 7-10years ( in fashion, retail, or lifestyle industry, D2Cindustry ) Preferred Candidates: Immediate joiners Location: Gurugram, Haryana (India) Key Responsibilities: 1. Recruitment & Talent Acquisition -Lead the end-to-end hiring process to bring in the right talent that aligns with our fast-growing retail business. 2. Workplace Culture - Create a positive, vibrant, and inclusive work environment where employees feel valued and motivated. 3. Employee Management Bridge -Act as the connect between management and employees, ensuring transparent communication and empathetic conflict resolution. 4. Employee Benefits & Welfare - Manage welfare programs and benefits to ensure employees feel cared for beyond just their work. 5. Employee Engagement & Retention - Plan and drive engagement activities that boost morale, loyalty, and reduce attrition. 6. HR Policies & Compliance -Ensure smooth HR operations and adherence to policies, labor laws, and industry best practices. 7. Learning & Developmen t -Identify training needs and design initiatives to help employees grow and contribute meaningfully to the company's success. This is not just a role, but a chance to shape the culture of one of India leading retail accessory brands, based out of our Gurgaon office. If you are someone who enjoys balancing people, processes, and purpose this role is for you.