Lino Perros

From D2C Industry 1. Influencer Marketing Identify, evaluate, and onboard influencers across categories (fashion, lifestyle, luxury, travel, etc.) to drive brand visibility and engagement. Create detailed influencer briefs, ensure adherence to deliverables, and negotiate contracts (usage rights, exclusivity, timelines,commercials). 2. PR & Brand Partnerships Liaise with PR agencies to drive consistent brand presence across media publications, features, and events. Support in curating collection notes, and brand stories for media circulation. 3. Creative & E-commerce Shoot Management Manage end-to-end photoshoots and video productions for campaigns, e-commerce, and social media. Coordinate with photographers, models, stylists, and production vendors to ensure timely and high-quality outputs. Oversee pre-production planning (moodboards, location scouting, shot lists) and post-production deliverables (editing, retouching, resizing). 4. Social Media Strategy & Management Own the brands social media presence across Instagram, Facebook, YouTube, Pinterest, and LinkedIn. Plan and execute monthly content calendars in collaboration with the design and content team. Write engaging captions and campaign copy aligned with the brand voice. Manage paid ad campaigns on Meta and Instagram platforms to drive growth, engagement, and visibility. Monitor trends, competitor activities, and platform updates to keep the brands content fresh and relevant. 5. Content Creation & Copywriting Write compelling content for website landing pages, product descriptions, and collection launches. Develop engaging blog articles to strengthen SEO and brand authority. Draft creative press notes, collection descriptions, and campaign narratives that align with seasonal themes and product launches. Desired Skills & Qualifications Bachelor’s or Master’s degree in Marketing, Mass Communication, or a related field. Strong understanding of influencer marketing, PR, and content-driven campaigns. Proven experience in managing end-to-end shoots. Excellent writing skills with the ability to adapt tone across platforms (luxury, lifestyle, e-commerce). Working knowledge of paid ads and analytics tools (Meta Ads Manager, Google Ads, GA4, etc.).