Growth Marketing Manager

Role Overview

We’re looking for a hands-on Marketing Manager to drive user acquisition through digital

performance marketing and strategic B2B partnerships. This role blends analytical rigour with

creative hustle — perfect for someone who can manage CAC targets and close growth partnerships with consumer apps and digital platforms.

Key Responsibilities

1. Performance Marketing (70%)

 Plan, execute, and optimize paid campaigns across Meta, Google UAC, YouTube, and other social/digital channels.

 Own CAC, CTR, CPI, and ROI targets — ensuring acquisition within budget and cost benchmarks.

 Build and manage creative testing pipelines (video ads, influencer snippets, static creatives, etc.).

 Work closely with the content and product teams to design high-converting landing pages and in-app funnels.

 Track user acquisition cohorts, retention, and LTV to improve efficiency over time.

 Evaluate and onboard performance agencies or affiliates (if needed).

2. B2B & Partner Marketing (30%)

 Identify and pitch to potential consumer app partners (e.g., Swiggy, Zomato, Delhivery, Paytm, Meesho, etc.) for bundled or co-branded integrations.

 Negotiate and execute partnership deals — including reward integrations, user referral programs, or product embedding (e.g., “Earn + Learn” modules).

 Work with internal product and tech teams to design partnership-driven user journeys.

 Track and report partnership performance metrics, attribution, and user engagement outcomes.

Who You Are

 3–6 years of experience in performance marketing, growth, or user acquisition, ideally in consumer internet / edtech / fintech / gaming / social apps.

 Strong grasp of digital marketing analytics and platforms (Google Ads, Meta Ads Manager, Firebase, AppsFlyer, etc.).

 Hands-on experience running campaigns with monthly budgets of ₹10L–₹1Cr+.

 Demonstrated ability to think strategically and close B2B growth partnerships.

 Excellent communication and negotiation skills.

 Data-driven mindset with comfort using dashboards, Excel/Sheets, and visualization tools.

 Hustler mentality — comfortable operating independently in a startup environment.

What You’ll Get

 Opportunity to own the entire user acquisition charter — from performance to partnerships.

 High autonomy and direct exposure to leadership.

 Competitive compensation + performance-linked bonuses.

 Be part of a fast-growing, mission-driven team shaping the future of practical learning.