Growth Marketing Manager

We’re Hiring: Category Growth Manager – D2C | Physics Wallah (PW)

Location:

Experience:

About Physics Wallah (PW):

Physics Wallah (PW) is India’s most trusted EdTech brand, empowering millions of students across the nation with quality and affordable education.

D2C commerce space

Category Growth Manager – D2C

What You’ll Do:

• 🚀 Drive D2C Sales Growth:

  Own revenue, traffic, and conversion for PW’s D2C website (Shopify) and marketplaces — Amazon, Flipkart, Meesho, Zepto, Instamart, and global platforms (Amazon USA).

• 🎯 Performance Marketing:

  Run Meta, Google, and affiliate campaigns to optimize CAC, ROAS, and repeat rate.

• 🛍 Website Optimization:

  Improve landing pages, funnels, and A/B tests to boost conversion rates.

• 💬 Retention & CRM:

  Lead email, WhatsApp, and loyalty campaigns to enhance customer lifetime value.

• 📊 Analytics & Insights:

  Track sales, traffic, and marketing metrics to identify growth opportunities.

• 🚀 Product Launches:

  Collaborate with category and design teams to launch new SKUs on D2C channels.

• 🤝 Cross-Functional Collaboration:

  Partner with marketing, tech, ops, and product teams for seamless execution.

What We’re Looking For:

• 3–6 years of experience in

  D2C / E-commerce category management or growth

  .
• Hands-on with

  Shopify, Google Analytics, Meta Ads Manager, CRM tools

  .
• Strong data-driven mindset with a passion for scaling categories.
• Excellent communication, creativity, and ownership mindset.
• Prior experience with

  Kids D2C brands

  is a big plus!

Why Join PW:

• Be part of

  India’s fastest-growing learning & lifestyle brand.

• Work with a

  high-energy, innovation-first

  team that celebrates growth and impact.

• Uncapped learning & career potential

  in a fast-scaling D2C vertical.
• Thrive in a culture that rewards ownership, ideas, and results.

How to Apply:

LinkedIn

or

📧 priya.bhalla@pw.live

“Application – Category Growth Manager (D2C)”