At Plotcraft, we design with intent and believe clarity always beats chaos. As a Social Media Associate, you will help us bring brands to life online through content, campaigns, and influencer collaborations. You will work closely with the creative and strategy teams to ensure everything we put out is sharp, relatable, and built for growth. What you will do • Write and edit copy for posts, captions, and stories across platforms including Instagram, YouTube, LinkedIn, and X • Support in creating scripts and concepts for reels, shorts, and influencer collaborations • Assist in planning and executing campaigns that align with brand positioning • Coordinate with influencers on briefs, communication, and content approvals • Track social media performance, prepare reports, and suggest improvements • Research trending formats, memes, and conversations to keep our content fresh • Work with design, video, and motion teams to deliver engaging posts and campaigns • Repurpose influencer and brand content into ads, stories, and other social formats • Explore and apply AI tools to make content production faster and smarter What we are looking for: 1 to 2 years of experience in social media management, content writing, or digital marketing Strong understanding of how Gen Z and Millennials engage with social content Good writing skills in English and Hindi with the ability to adapt to different tones Experience with social media management tools such as Hootsuite, Sprout Social, or similar platforms Experience in content creation and strong understanding of key social platforms including Instagram, LinkedIn, YouTube, Facebook, X, Telegram, Discord, and Reddit Ability to multitask and deliver within tight deadlines Keen attention to detail with strong analytical and problem-solving skills Strong interpersonal skills and ability to collaborate with cross-functional teams
At Plotcraft, we design with intent and believe clarity always beats chaos. As a Social Media Associate, you will help us bring brands to life online through content, campaigns, and influencer collaborations. You will work closely with the creative and strategy teams to ensure everything we put out is sharp, relatable, and built for growth. What you will do Write and edit copy for posts, captions, and stories across platforms including Instagram, YouTube, LinkedIn, and X Support in creating scripts and concepts for reels, shorts, and influencer collaborations Assist in planning and executing campaigns that align with brand positioning Coordinate with influencers on briefs, communication, and content approvals Track social media performance, prepare reports, and suggest improvements Research trending formats, memes, and conversations to keep our content fresh Work with design, video, and motion teams to deliver engaging posts and campaigns Repurpose influencer and brand content into ads, stories, and other social formats Explore and apply AI tools to make content production faster and smarter What we are looking for: 1 to 2 years of experience in social media management, content writing, or digital marketing Strong understanding of how Gen Z and Millennials engage with social content Good writing skills in English and Hindi with the ability to adapt to different tones Experience with social media management tools such as Hootsuite, Sprout Social, or similar platforms Experience in content creation and strong understanding of key social platforms including Instagram,LinkedIn, YouTube, Facebook, X, Telegram, Discord, and Reddit Ability to multitask and deliver within tight deadlines Keen attention to detail with strong analytical and problem-solving skills Strong interpersonal skills and ability to collaborate with cross-functional teams
About Plotcraft Plotcraft is a design-driven media company on a mission to take brands from launch to legend. We don’t just create visuals, we build worlds, tell stories, and shape perception through design, motion, and brand strategy. Our craft is rooted in clarity, creativity, and purposeful thinking. Here, ideas aren't rushed, they're shaped with intention. If you believe great design can move people, shift narratives, and spark emotion, you’re in the right studio. Role Overview This is a high-impact, hands-on Marketing + Growth role designed for a performance-driven professional who can manage large ad budgets, run high-velocity funnels, and directly drive qualified pipeline. In the initial phase, the role includes hybrid sales responsibilities until the pipeline reaches consistency. Key Responsibilities Performance & Growth Own end-to-end ABM and performance marketing across Meta, Google, and LinkedIn. Initially with a limited budget, deliver 8–10 MQL/day, maintaining CPL aligned with industry benchmarks. Plan, execute, and optimise campaigns across all funnel stages. Build high-conversion landing pages, funnels, and CRO systems. Run weekly A/B tests and ensure zero funnel leakage. Strategy & Analytics Build data-backed growth roadmaps and attribution models. Track, analyse, and report on MQL → SQL uplift (15–20% monthly target). Deep understanding and use of GA4, Looker Studio, UTMs, heatmaps, etc. Develop content & creative strategy in collaboration with internal teams. ABM & B2B Marketing Set up and manage ABM strategies for high-value ICPs. Align marketing messaging with client pain points and funnel stages. Hybrid Sales Responsibilities (Initial Phase) Handle inbound discovery calls and close early-stage clients. Initially drive ₹20–25 lakh inbound pipeline monthly. Train SDRs on scripts, pitch, messaging, and closing frameworks. Work directly with the Business Head on revenue and hiring decisions. Transition to a pure marketing leadership role once targets stabilise. Educational & Experience Requirements Bachelor’s/Master’s in Marketing, Business, Communications or equivalent. Preferred institutes: IIM, MICA, NMIMS, XIC, ISB, SP Jain. 6–10 years experience in Growth/Performance Marketing. Must have worked at top agencies or high-growth SaaS companies: Dentsu, WPP, Publicis, Performics, Schbang, Webenza, Kinnect, etc. Proven experience managing ₹10L–₹2Cr monthly ad budgets. Demonstrated success generating high-intent MQLs at target CPL.
About Plotcraft Plotcraft is a design-driven media company on a mission to take brands from launch to legend. We don’t just create visuals, we build worlds, tell stories, and shape perception through design, motion, and brand strategy. Our craft is rooted in clarity, creativity, and purposeful thinking. Here, ideas aren't rushed, they're shaped with intention. If you believe great design can move people, shift narratives, and spark emotion, you’re in the right studio. Role Overview This is a pure Outbound Sales + ABM (Account-Based Marketing) role focused on generating high-intent enterprise pipeline and closing retainers in the ₹1.5L–₹10L+ per month range. You will run international outreach, qualify prospects, lead demos, deliver proposals, and close deals across US, UK, EU, and UAE markets. Key Responsibilities Outbound & ABM Execution Build and run targeted outbound sequences for global markets.Use Loom video audits to deliver personalised ABM outreach.Initially Generate a consistent pipeline of 15-30 SQL/week.Maintain strong top-of-funnel velocity with 2–4 discovery calls/day.Sales & Closing Own the full sales cycle: outreach → discovery → proposal → negotiation → closure.Initially ready to achieve 6–7 closures/month delivering ₹15–18L in booked revenue.Handle pricing negotiations, proposal delivery, and objection handling.Maintain proposal TAT of < 48 hours.Pipeline & Process Management Manage a clean, structured pipeline worth ₹1–3Cr at all times.Drive predictable revenue using well-defined processes and CRM hygiene.Collaborate with marketing to align campaigns with outbound ICPs.Client Communication & Presentation Deliver high-quality presentations and strategic recommendations.Communicate with clarity using neutral/US/UK accent suitability.Understand marketing, creative workflows, and consumer behaviour to pitch value effectively. Educational & Experience Requirements Bachelor’s degree preferred; MBA optional.6–10 years experience in closing enterprise deals or retainers (SaaS, Agency, Martech, Adtech).Preferred experience at agencies & SaaS companies: Dentsu, WPP, Publicis, Performics, Schbang, Kinnect, Freshworks, Zoho, HubSpot Partners.Proven achievements in:Managing ₹1–3Cr pipelinesClosing ₹1.5L–₹10L+ monthly retainersRunning global ABM sales sequences Core Skills Strong ABM outbound strategyExperience selling to US/UK/EU/UAEExcellent verbal communication (neutral/US/UK accent)Advanced negotiation, pricing, & proposal skillsHigh-impact presentation skillsDeep understanding of marketing/creative domainsExpertise in Loom video audits for personalised pitches Soft Skills (Non-negotiable) High accountability & ownershipExtremely closure-focusedNo job-hoppingPersuasive, confident communicatorHighly presentable & well-groomedEthical, trustworthy, and process-drivenLeadership mindset KPIs 2–4 discovery calls/day15-30 SQL/week2-4 closures/week8-12 closures/monthMonthly revenue: ₹15–18L+Proposal TAT: < 48 hours