JLL supports the Whole You, personally and professionally.
Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
Job Description: Digital Lead – MSCOE (M2 Band)
Location: Gurugram
Function: Marketing Services Centre of Excellence (MSCOE)
Role Type: Full-time, Manager (M2 Band)
Business Title: Group Operations Lead, Digital Marketing
Shift Time: 1-10pm IST
Role Overview
The Digital Lead will oversee a multi-disciplinary digital team within the MSCOE, responsible for delivering world-class digital marketing execution across AEM website management, marketing automation (Eloqua), web & campaign analytics, SEO, paid media operations, and social media.
This role partners closely with global and regional marketing teams, business stakeholders, and product owners to ensure consistent, scalable, and high-quality digital delivery aligned to enterprise standards.
Key Responsibilities
1. Digital Operations Leadership
- Lead and manage cross-functional digital large team of 70-80 team members including:
- AEM Website Management & Content Publishing
- Eloqua & Marketing Automation Execution
- Web & Campaign Analytics
- Social Media & Community Execution
- SEO & Paid Media Operations
- Ensure seamless coordination, prioritization, and delivery across all digital workstreams.
2. Stakeholder & Business Partnership
- Act as the primary point of contact for global marketing, regional teams, and business leads for digital execution.
- Translate marketing strategies into operational digital plans.
- Drive proactive engagement, ensuring clarity on timelines, scope, and expected outcomes.
3. Website & MarTech Excellence
- Oversee AEM governance, component usage, content quality, and publishing SLAs.
- Ensure Eloqua campaign builds, workflows, segmentation, and QA meet global standards.
- Partner with MarTech and product teams to optimize platform usage and introduce new capabilities.
4. Paid, Owned, and Earned Media Execution
- Oversee day-to-day execution across SEO, SEM, social media publishing, and paid media trafficking.
- Ensure channel best practices, optimisation recommendations, and performance monitoring.
- Support campaign launches with cross-channel alignment.
5. Analytics & Insights
- Lead web analytics and campaign reporting, ensuring accurate tagging, dashboarding, and interpretation.
- Drive insights to improve campaign effectiveness, user experience, and conversion outcomes.
- Ensure adherence to data privacy and compliance standards.
6. Quality, Governance & Process Optimization
- Drive standard operating procedures, QA processes, documentation, and continuous improvement.
- Implement best-practice workflows across channels and platforms.
- Monitor performance, throughput, and delivery excellence metrics.
7. Team Management & Capability Building
- Manage a diverse digital team, providing coaching, upskilling, and performance management.
- Identify skill gaps, design learning paths, and build digital capability within the COE.
- Foster a culture of innovation, accountability, and shared success.
Required Experience & Qualifications
- 16-20 years of experience in digital marketing operations or digital delivery roles.
- Deep expertise in at least two core areas: AEM website management, Eloqua/marketing automation, SEO, paid media, analytics, or social media.
- Experience managing multi-skilled digital teams in a global organization or COE setup.
- Strong understanding of MarTech ecosystems, web governance, tagging frameworks, and campaign execution.
- Proven track record of stakeholder management at senior levels.
- Strong analytical and problem-solving skills, with an execution mindset.
Technical Skills (Preferred)
- Adobe Experience Manager (AEM)
- Oracle Eloqua or similar MAP (Marketo, Pardot, HubSpot)
- Google Analytics / Adobe Analytics
- Google Tag Manager, UTM frameworks
- SEO tools: SEMrush, Ahrefs, Screaming Frog
- Paid media platforms: Google Ads, Meta, LinkedIn, DSPs
- Social publishing tools: Sprinklr, Hootsuite, or equivalent
- Experience with dashboards (Tableau, PowerBI) is a plus
Behavioral Competencies
- Strong communication and stakeholder management
- Problem-solving and ability to simplify complex workflows
- Team leadership and cross-functional collaboration
- Bias for action, quality, and operational rigor
- Ability to thrive in a fast-paced global environment
Success Measures
- successfully leading a high-performing team with
High-quality, on-time digital execution
- Increased operational efficiency and standardization
- Stakeholder satisfaction (NPS/feedback scores)
- Strong team performance, capability development, and low attrition
- Demonstrated improvement in campaign performance and digital hygiene metrics
If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements below. We’re interested in getting to know you and what you bring to the table!
Personalized benefits that support personal well-being and growth:
JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.
About JLL –
We’re JLL—a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That’s why we’re committed to our purpose to shape the future of real estate for a better world. We’re using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.
Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we’re honored to be recognized with awards for our success by organizations both globally and locally.
Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we’re headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.
