General Manager Sales Marketing

Position Title:

Location:

Reporting To:

Travel Requirement:

CTC –

Key Requirements:

• Graduate/Postgraduate in Business/ Marketing management
• Minimum

  15–18 years

  of proven experience in sales/business development in the

  automotive aftermarket (heavy vehicle segment preferred)

  .
• Strong network of mechanic, dealers and distributors in the domestic market.
• Excellent communication in Hindi , English and additional regional languages with interpersonal and negotiation skills.
• Passion for travel and on-ground market interaction.
• Strong leadership and team-handling experience.
• Proficiency in Microsoft Excel, PowerPoint and reporting tools.
• Self-motivated, target-driven and adaptable to field and office-based work.

Job Summary:

General Manager – Sales & Business Development

Key Responsibilities:

• Market Development:

• Build and expand a reliable network of mechanics, garages and spare parts dealers across key domestic territories.
• Identify and onboard new distribution partners to enhance market penetration.
• Regularly visit field locations (minimum 4 days/week) to assess market potential and ensure ground-level alignment with business strategy.

• Sales Strategy & Execution:

• Design and implement effective sales strategies to meet revenue and market share goals.
• Monitor competition, pricing trends and customer feedback to optimize offerings.
• Ensure achievement of monthly, quarterly, and annual sales targets.

• Team Management:

• Lead, mentor and manage a large sales and field force across different regions.
• Set Key Result Areas and build a result-oriented culture within the team.

• Reporting & MIS:

• Ensure timely reporting of sales data, market insights and forecasts.
• Prepare and present business reviews and strategic plans
• Maintain strong acumen in data analysis and decision-making based on MIS reports.

• Customer Relationship Management:

• Build strong relationships with key clients and influencers in the aftermarket space.
• Resolve customer issues and ensure high levels of satisfaction and service.