General Manager - Sales

Job Description – General Manager - Sales Position Title: General Manager - Sales Reports To: CEO Location: Aubree Le Chocolatier, Bengaluru Department: Sales & Marketing Role Overview: The General Manager - Sales will be responsible for driving growth, profitability, and operational excellence across Aubree’s consumer-facing businesses. This includes Experience Centers, Hubs, Sales Operations, Corporate Sales, Aggregator partnerships, Business Development, and Expansion initiatives. The role requires strong leadership, strategic vision, and hands-on execution to ensure Aubree continues to grow as a premium chocolatier and patisserie brand. Key Responsibilities: 1. Business Strategy & Growth Develop and implement business strategies to drive revenue, profitability, and market share. Identify opportunities for expansion (new Experience Centres, Hubs, aggregator tie-ups, and geographies). Monitor P&L for the business verticals under responsibility. 2. Sales & Marketing Drive sales across B2C (Experience Centres, Hubs, Online, Aggregators) and B2B segments. Ensure sales targets are met through structured planning and execution. 3. Experience Centres & Hubs Ensure smooth operations, customer experience, and profitability of all centres and hubs. Implement SOPs and ensure adherence to quality and service standards. 4. Customer Relationship Management (CRM) Lead customer loyalty, retention, and engagement initiatives. Leverage data insights to improve customer lifetime value and repeat business. 5. Aggregator Business Manage relationships with online aggregator platforms (Swiggy, Zomato, etc.). Drive aggregator sales growth and ensure compliance with platform requirements. 6. Business Development & Expansion Identify new business avenues, strategic partnerships, and channel opportunities. Lead expansion projects from feasibility to execution (new stores, new cities). 7. People Leadership Lead and motivate teams across sales, marketing, CRM, and operations. Build a high-performance culture with focus on accountability and results. Key Performance Indicators (KPIs): Financial Performance Revenue Growth: % increase in monthly/quarterly sales vs. targets. Profitability: Contribution margin & P&L performance of centres, hubs, and business units. Cost Efficiency: Reduction in operational costs without compromising quality. Sales & Marketing Achievement of sales targets across all channels (Experience Centres, Hubs, Online, Aggregators). ROI on marketing campaigns & customer acquisition cost. Growth in brand visibility, social media engagement, and campaign effectiveness. Operations & Customer Experience Customer satisfaction (CSAT) & Net Promoter Score (NPS) improvement. Reduction in service lapses, complaints, and escalations. Operational compliance with SOPs and quality standards. CRM & Customer Retention Growth in customer repeat purchase rate. Increase in loyalty program participation. CRM-driven revenue contribution. Aggregator & Online Business Monthly growth in aggregator orders and revenue. Improvement in aggregator ratings and reviews. Share of online sales vs. total sales. Business Development & Expansion Number of new centres/hubs launched on time and within budget. Successful entry into new markets. Contribution of new business initiatives to overall revenue. Leadership & Team Development Employee engagement & retention rates in business units. Achievement of team KPIs and performance reviews. Development of next-level managers and future leaders.