Job
Description
Role Overview The General Manager - MarTech Solutions & Operations will be responsible for leading and scaling MarTech strategy, implementation, and operations. This role requires strong leadership to manage a 100+ member team, overseeing CMS implementations (Drupal, AEM, etc.) Marketing platform deployments & integrations(Salesforce, HCL Unica, Adobe Campaign, etc.) Campaign execution & optimization Ongoing platform maintenance, enhancements, and scalability The GM will play a dual role, managing internal teams for execution and maintenance while engaging externally with clients to drive business growth, revenue, and MarTech innovation. Additionally, the GM will own the revenue strategy for their function, with a defined revenue target to achieve within the financial year, ensuring profitability through efficient operations and value-driven client engagements. Key Responsibilities Strategic Leadership & Business Growth Define and execute the MarTech strategy in alignment with business and client goals. Drive revenue growth, expand service offerings, and strengthen client relationships. Oversee large-scale CMS (Drupal, AEM, etc) and MarTech platform (Salesforce, HCL Unica, etc) implementations. Act as a key MarTech advisor for clients, ensuring technology adoption and optimization. MarTech Implementation & Operations CMS Management & Maintenance (Daily, Monthly, Ongoing) Oversee end-to-end implementation of CMS platforms (Drupal, AEM, etc.), ensuring scalability and security. Ensure daily website maintenance, addressing performance issues, content updates, bug fixes, and security patches. Conduct weekly/monthly CMS audits to identify areas for improvement, security updates, and feature enhancements. Work with development teams to implement automation, personalization, and AI-driven content & design component strategies. Marketing Automation & Platform Optimization Manage deployment, integration, and customization of Salesforce, HCL Unica, Adobe Campaign, and other MarTech platforms. Ensure seamless integration with CRM, analytics, and other digital tools to enhance marketing capabilities. Oversee data hygiene, segmentation, and automation workflows for optimized marketing execution. Conduct weekly/monthly/quarterly assessments of platform performance, recommending enhancements and automation improvements. Campaign Management & Performance Optimization Lead end-to-end campaign strategy, execution, and optimization across digital channels. Develop a monthly campaign calendar, aligning marketing goals with execution timelines. Define KPIs for every campaign, ensuring real-time tracking, analysis, and continuous improvement. Conduct weekly performance reviews to optimize targeting, messaging, and audience segmentation. Implement A/B testing, AI-based recommendations, and automation enhancements to drive higher engagement. Collaborate with creative teams to optimize ad creatives, landing pages, and content strategy based on performance data. Track ROI on a monthly and quarterly basis, providing reports and actionable recommendations for ongoing improvements. Operational Excellence & Team Leadership Lead, mentor, and scale a 100+ member team, ensuring a high-performance MarTech practice. Establish team structures and workflows to optimize efficiency and scalability. Ensure the team follows best practices in MarTech implementation, campaign management. Implement automation and AI-driven insights for continuous process improvements. Drive innovation by staying ahead of industry trends, bringing in new tools and capabilities. Set weekly/monthly goals for teams to align with business objectives and ensure KPI achievement. Required Skills & Experience 12-16 years of experience in MarTech leadership, platform implementation, and campaign execution. Strong expertise in CMS (Drupal, AEM) and marketing automation platforms (Salesforce, HCL Unica, Adobe Campaign, etc.). Experience in managing large teams (100+) and handling both implementation & maintenance. Proven success in client-facing roles, revenue ownership, and business expansion. Deep understanding of campaign management, marketing analytics, and platform optimization. Strong leadership, cross-functional collaboration, and stakeholder management skills. Show more Show less
