General Manager Marketing

COMPANY

POSITION

LOCATION

SALARY

OVERVIEW

jackets, outerwear, and lifestyle apparel

RESPONSIBILITIES

• Develop and execute strategic marketing plans aligned with the company’s growth objectives in the apparel sector.
• Identify and pursue new business opportunities, including international markets, to diversify the customer base.
• Build and strengthen long-term partnerships with global apparel brands, retailers, and sourcing offices.
• Lead product development and innovation strategies with emphasis on jackets, outerwear, and performance wear.
• Analyze market trends, customer requirements, and competitor activities to ensure competitive positioning.
• Collaborate with design, merchandising, and production teams to align marketing initiatives with product capabilities.
• Negotiate contracts, pricing, and terms with buyers and sourcing partners.
• Drive brand-building initiatives and position the company as a trusted apparel manufacturing partner for leading global brands.
• Ensure strong business pipeline through proactive customer engagement and relationship management.
• Lead, mentor, and develop the marketing/business development team to achieve set targets.

PRE-REQUISITES

• Bachelor’s Degree in Marketing, Business Administration, or related field (MBA preferred).
• Minimum

  12–15 years of marketing/business development experience

  in the apparel industry, with at least 5 years in a senior leadership role.
• Proven track record in

  new business development and international customer acquisition

  .
• Strong product knowledge in

  jackets, outerwear, and lifestyle apparel

  categories.
• Exposure to working with

  international brands such as Patagonia, Uniqlo, Carhartt or similar retailers

  will be a significant advantage.