General Manager Marketing

Role & responsibilities

Strategic Planning & Leadership

• Develop and implement marketing strategies to achieve sales and revenue targets for residential, commercial, and mixed-use real estate projects.
  
• Conduct market research and competitor analysis to identify trends, opportunities, and threats.
  
• Position the brand effectively in the market, ensuring consistent messaging and brand identity.
  
• Collaborate with senior leadership to define pricing, product positioning, and go-to-market strategies.
  

Sales & Marketing Alignment

• Work closely with the sales team to generate qualified leads and improve conversion ratios.
  
• Design and oversee customer engagement programs, site visits, promotional events, and exhibitions.
  
• Monitor sales funnel performance and optimize campaigns to boost ROI.
  

Digital & Traditional Marketing

• Drive digital marketing initiatives including SEO, SEM, social media, email marketing, and online advertising.
  
• Manage offline marketing campaigns such as print, outdoor, radio, and TV.
  
• Oversee content creation, brochures, presentations, and other marketing collateral.
  
• Ensure the company website and project microsites are updated and optimized.
  

Branding & Public Relations

• Build and manage brand reputation through PR campaigns, media relations, and influencer partnerships.
  
• Enhance visibility of the company and projects through corporate communications, press releases, and thought-leadership initiatives.
  

Team Management & Vendor Coordination

• Lead, mentor, and manage the marketing team to deliver high-quality campaigns.
  
• Liaise with creative agencies, media partners, digital marketing agencies, and event organizers.
  
• Manage budgets effectively, ensuring optimal allocation of resources.
  

Customer Experience & CRM

• Oversee CRM initiatives to strengthen customer relationships and loyalty.
  
• Gather customer insights and feedback to improve products and services.
  
• Ensure after-sales engagement and referral programs are in place.