General Manager Marketing

Role & responsibilities

Strategic Planning & Business Growth

• Develop and implement comprehensive marketing strategies to promote commercial projects (office spaces, IT parks, co-working, etc.).
• Identify and evaluate market opportunities, competitive positioning, and emerging industry trends.
• Support business development teams with insights, positioning strategies, and market intelligence.

Sales & Leasing Support

• Drive lead generation campaigns to attract corporate clients, investors, and retailers.
• Design B2B marketing initiatives and relationship-building programs with brokers, IPCs (International Property Consultants), and corporate clients.
• Collaborate with sales/leasing teams to meet occupancy, revenue, and sales targets.

Branding & Communication

• Oversee brand-building initiatives for commercial projects to ensure strong market visibility.
• Manage digital marketing, PR, events, and campaigns tailored for commercial buyers and tenants.
• Develop creative marketing collaterals, presentations, and investor communication.

Stakeholder Management

• Build and maintain strong relationships with corporate clients, brokers, channel partners, and consultants.
• Liaise with architects, consultants, and internal teams to ensure alignment of product positioning with market requirements.

Team Leadership

• Lead and mentor the marketing team to deliver high-impact campaigns.
• Establish performance metrics, track ROI of marketing initiatives, and optimize strategies.

Qualifications & Experience:

• MBA/PGDM in Marketing, Business Administration, or related field.
• 15-20 years of experience in marketing within the real estate industry, with at least 5 years in commercial real estate.
• Strong understanding of B2B marketing, corporate leasing, and real estate investment trends.
• Proven track record of delivering successful campaigns and meeting business objectives.
• Excellent leadership, communication, and negotiation skills.