General Manager - Communications, India

Date Posted:

2025-09-25

Country:

India

Location:

Head Office 9th Floor, Magnus Tower, Mindspace, Link Road, Malad (West), MUMBAI-400064, India

Role objective

: Contribute to design and effectively execute global, integrated communications plans aligned with the business vision and strategy and the local/Operating Unit needs and process to engage customers, media, external stakeholders and colleagues, through a clear messaging framework, content development and deployment strategies.Understand both the competitive market landscape and local growth opportunities such as infrastructure development, demand for solutions to address aging populations and mobility, digital transformation including new technology/tools and a broad product portfolio to meet diverse needs across India’s Tier I, II and III cities. Apply this knowledge to effectively communicate Otis as expert, experienced, agile and customer-centric – capable of solving customer and passenger needs and supporting both the Make in India initiative as well as being a key player in the global elevator/escalator manufacturing ecosystem.

Key responsibilities

:

Strategic Advisor to Operating Unit leadership

: Consult and advise on leadership messaging, crisis and reputation management, colleague messaging/engagement, product/service awareness/amplification campaigns and customer engagement, social impact programs, etc.An active member of the Otis India leadership team.Offer insights to Otis India president and executive team about how to strategically approach opportunities within the social and digital landscape.Counsel and direct the day-to-day creation of executive communications deliverables to drive external awareness of key programs and internal colleague engagement.Partner with executive leaders and subject matter experts to identify priority topics and details for the inclusion and production of communications deliverables.Lead change communications related to organizational and operational changes throughout the operating unit with a goal of driving successful adoption of change. Ensure communication strategy captures colleagues at all levels in the organization change (field and office-based colleagues) when communicating.

Public Relations

: Pitch and arrange media and third-party influencer interviews with leaders or local subject matter experts, including preparing talking points and FAQs, to support paid and earned campaigns.Handle inbound external inquiries with urgency, including in crisis situations, working with colleagues in Communications and/or subject matter experts to draft responsesDevelop and maintain relationships with key media publications and third-party influencers.Support media training for Otis leaders to prepare them for external speaking opportunities and media interviews, while also overseeing prep sessions

Crisis Management and Communications:

Be mindful of the public perception companies develop following a crisis and counsel leaders accordingly in crisis situations to protect the company’s reputation.Collaborate closely with global Crisis Communications leader and local stakeholders such as Legal, HR, EH&S, as well as Otis India executive leadership to ensure messaging in a crisis situation is accurate and aligned.Partner with global Crisis Communications leader and other local stakeholders to help develop media strategy and plans and develop response to queries, FAQ’s and talking points.Monitor and update recommendations and statements based on the evolving state of the crisis.

Liaison

: Acts as the key India point of contact for the Director, Communications APAC & China and World Headquarters CoEs to ensure delivery of assets and information, effective communication, and program support requests are clearly communicated.Play a key role in global content strategy whereby information from India programs and leaders are shared and incorporated in global, thematic storytelling across channels; website, social, intranet, and more.

Roll-Out:

Coordinate, communicate and distribute Otis-wide, regional and operating unit programs and messaging ensuring customer and colleague engagement.

L

everage global campaigns, tools and templates for customization and appropriate ways of working in India.Share ideas and partner with operating unit Communications peers across the world to ensure consistency and benefit to broader teams.

Content Writing

: Write, or collaborate with copywriters and global CoE teams, to create original and relevant content for operating unit executive leadership messaging, social media, press releases, Otis.com, intranet, etc.Must have outstanding written communications skills and proficiency in writing on various channels: external, social, website, long-form, short-form, internal, other.

Execution

: Provides project strategy and execution for Communications initiatives and Communications events at the local/operating unit level. As needed, partner with Brand & MarComm CoE and local Sales & Marketing or business leads to support local customer or other promotional events.

Digital Channel Management

: (website, social media, colleague communication assets, etc.). In partnership with global channels owners/leads, create content specific to the geography for sharing on corporate or leader channels.Partner with global website team and local Sales & Marketing (and India leadership) as necessary to support the development and management of local product/service pages/content for .comAs needed, support response for incoming and India-specific service-related comments from corporate social channels.

Social Impact:

Execute CSR initiatives - identify, promote and strategically incorporate relevant partnerships into country activities and messaging.Lead local community engagement/volunteer programs aligned with core focus areas: STEM and vibrant communities.Lead charitable giving locally by helping to identify organizations that align to STEM, vibrant communities. Partner with leadership and global Social Impact team to ensure donation records are kept and details are reported annually in accordance with local laws.

Reports to:

Senior Director, Communications, APAC & China

Operating Unit Communications Competency profile:

Build networks:

Builds strong formal and informal networks. Maintains relationships across a variety of functions and locations. Draws upon multiple relationships to exchange ideas, resources and know-how.

Drive results:

Has a strong bottom-line orientation. Persists in accomplishing objectives despite obstacles and setbacks. Has a track record of exceeding goals successfully. Pushes self and helps others achieve results.

Instill trust:

Follows through on commitments. Is seen as direct and truthful. Keeps confidence. Practices what he/she preaches. Shows consistency between words and actions

Business insight:

Knows how businesses work and how organizations make money. Keeps up with current and possible future policies, practices and trends in the organization, with the competition, and in the marketplace. Uses knowledge of business drivers and how strategies and tactics play out in the market to guide actions.

Manage complexity:

Asks the right questions to accurately analyze situations. Acquires data from multiple and diverse sources when solving problems. Uncovers root causes to difficult problems. Evaluates pros and cons, risks and benefits of different solution options.

Experience:

10+ years in Communications or Marketing roles in international matrix environment.

Otis Communications competency framework

At Otis, a communicator must be: a strategist, creator, influencer, reviewer, listener, coach, problem-solver, analyst, writer, counsellor and designer. Must have the ability to quickly provide insights, spot opportunities, prioritize and evaluate situations as imperative in delivering real business impact, measurable commercial value and stand-out work for the company.

Storytelling

: channels may shift, but everything we do depends on writing a story, a script, a post, even a caption

Balance

: manage needs, timelines and (competing) priorities – be able to network inside/outside the organization

Content Acumen

: approaches can vary, find the right format, channel/tools and technologies to inform/inspire target audiences

Emotional Intelligence

: Be culturally aware - understand, personalize and adapt information to target audiences “why should I care?/Why is this important to me?”

Learning Mindset

: listen, research, stay up-to-date on business/social trends and our audience’s changing needs, behavior and information consumption

Collaboration

: tap into colleagues and subject matter experts for content, bring that information to life for our audiences

Data Orientation

: track and measure programs to learn, inform and improve future communications

Brand Stewardship

: with a focus on reputation, understand, develop, and enhance the relationship between our audiences and our brand

Location:

Mumbai, India

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2 billion people every day and maintain approximately 2.2 million customer units worldwide, the industry's largest Service portfolio.You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 69,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you’ll gain working alongside the best and brightest, keep us connected and on the cutting edge. We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do. We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.Become a part of the Otis team and help us #Buildwhatsnext!Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at careers@otis.com.

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