Event Marketing Manager

Key Responsibility Areas for Event Marketing Manager ( Events &

Marketing) - 3Tenx, Epres & Aveda

https://www.streamlinebeautyindia.com/2209

1. Salon Event Coordination

● Plan and execute salon events aligned with brand goals, ensuring impactful customer

engagement.

● Coordinate logistics with salon teams, ensuring seamless on-ground execution with

trainers, branding, and guest experiences.

● Collaborate with trainers for product demonstrations and interactive sessions during

salon events.

2. Vendor Management & Optimization

● Connect with vendors recommended by management and negotiate the best quotes for

services and materials.

● Maintain a vendor database with details on performance, pricing, and availability for

future projects.

● Regularly update and expand the vendor pool for broader options and

cost-effectiveness.

3. POSM & Material Coordination

Point-of-Sale Materials (POSM)

for salon campaigns and events.

● Ensure timely delivery and proper placement of branding materials across salon

channels.

● Maintain inventory records for event-related materials, ensuring readiness for all events.

4. Marketing Campaign Execution

3TENX

on salon events and campaigns.

● Support marketing activities, including influencer collaborations, product promotions, and

experiential campaigns.

5. Sales Support for Salon Channels

● Work with the sales team to implement event-driven strategies that increase salon

channel sales.

● Provide actionable insights and strategies to boost product awareness and conversions

in salon touchpoints.

● Ensure that all salon campaigns are optimized to enhance customer experience and

drive repeat purchases.

6. Reporting & Insights

● Track and analyze event performance metrics, including attendance, customer

engagement, and ROI.

● Generate post-event reports and present insights to improve future marketing and event

strategies.

● Maintain a repository of learnings and best practices from events for continual

refinement.

7. Innovation & Strategic Thinking

● Stay updated with industry trends to propose innovative event and marketing ideas.

● Suggest creative solutions for integrating salon events into larger brand marketing

campaigns.

● Contribute ideas to enhance customer interaction and loyalty at salon events and

touchpoints.

. 8. Social Media & Digital Integration - Learning

● Learn and actively contribute to improving the brand’s presence on social media and

3TENX

● Capture high-quality content during salon events for use on social media and brand

marketing materials.

● Identify new opportunities for digital and social media campaigns to enhance brand

visibility