Motion Graphic Designer

About 3TENX
3TENX is an accessible luxury haircare brand designed for the modern consumer who seeks high-performance formulations without compromising on design or experience. Built around science-backed rituals, premium ingredients, and a bold visual identity, 3TENX is available across top salons such as Lakmé (Unilever-owned), Looks, Toni & Guy, Jean Claude Biguine, BBLUNT, and Bounce, along with D2C, Nykaa, Amazon, and other leading platforms. With patented packaging (Yin-Yang dual-chamber bottle), ritual-led treatments (such as Caviar with boosters and Gloss Mist aligned with the global "glass hair" trend), and strong stylist advocacy, 3TENX is transitioning from being just a brand builder to a category-defining brand owner. As we prepare to scale globally by early 2026, we are seeking creative talent to shape our next chapter of growth. Role Overview We are looking for a detail-oriented, creatively driven Motion Graphic Designer to lead the production of high-conversion performance videos and brand content. This role is critical in building the video-first creative layer for performance marketing campaigns, brand storytelling, influencer collaborations, and e-commerce growth initiatives. The ideal candidate is someone who understands how to translate brand messaging into scroll-stopping video assets using stock footage, influencer content, brand visuals, and typography-led animations. Key Responsibilities 1. Performance Ad Video Development● Create short-form videos optimized for Meta, Google, Amazon, and Nykaa platforms (6s, 15s, 30s, 45s). ● Build high-converting creatives using a mix of stock footage, product visuals, UGC/testimonials, and on-brand transitions. ● Repurpose static images into animated ad units for carousel or story placements. ● Ensure creatives are optimized for specific funnel stages: awareness, engagement, consideration, and conversion. 2. Creative Conceptualization & Storyboarding ● Collaborate with the brand, performance, and influencer teams to conceptualize campaign-specific motion assets. ● Translate marketing briefs into compelling video storylines with clear CTAs, hooks, and narratives. ● Develop visual concepts that can be A/B tested across different cohorts and platforms. 3. Platform-Specific Adaptations ● Resize and reformat creatives to suit different platforms (1:1, 4:5, 9:16, 16:9) and placements (Reels, YouTube, Search Ads). ● Localize content based on platform best practices and viewer behavior data. ● Create performance variations for testing hooks, messaging, and CTA placements. 4. Asset Management & Workflow Execution ● Build and maintain an organized digital library of brand assets, templates, editable project files, stock video, and sound libraries. ● Ensure version control and proper documentation of all files. ● Work efficiently with project timelines, ensuring timely delivery of multiple creative variations. 5. Innovation & Brand Consistency● Maintain and evolve the motion design language in line with 3TENX’s bold and pop-forward identity. ● Explore new formats and trends in short-form video content, integrating them into brand campaigns. ● Suggest improvements based on data insights such as click-through rates, watch time, and engagement performance. 6. Collaborative Execution ● Work closely with digital marketing, brand management, influencer relations, PR, and founders to align video output with business goals. ● Support video needs for retail, campaign launches, CRM, and offline activations when required. Desired Skills and Qualifications ● 2–4 years of experience in motion graphics and video editing, preferably in a consumer, beauty, or D2C environment. ● Proficiency in Adobe After Effects, Premiere Pro, Photoshop, Illustrator. Experience with CapCut, Canva, or Figma is a plus. ● A strong creative portfolio or video showreel is mandatory. ● Understanding of performance metrics (CTR, ROAS, Conversion Rate) and ability to interpret them into creative solutions. ● Strong storytelling skills, excellent sense of pacing, typography, transitions, and mobile-first content design. ● Ability to work independently and meet tight deadlines across multiple briefs and deliverables.Job Title: Motion Graphic, Performance Marketing & Brand Creatives Location: Sector 74 l, Gurugram, India Company: 3TENX – Accessible Luxury Haircare Experience Required: 2–4 years Employment Type: Full-timeWorking days - 6 days ( alternative Saturday's off)