Job
Description
Location: Remote (Preference for Mumbai-based candidates) Duration: 6–12 months Time Commitment: Minimum 30–35 hours per week Stipend: ₹5,000/month Future Opportunity: Founding team role with equity after 12 months, based on performance About Masoi Masoi is a D2C brand rooted in the warmth of “Maa Ki Rasoi.” Starting as a cloud kitchen in Mumbai, we are now growing into a spice-led brand focused on traditional, handmade Maharashtrian masalas. Every product is built on trust, quality, and a deep emotional connection to home-cooked food. We are now entering our next phase, including digital scale-up and US expansion. About the Role This is not a typical internship. As our Entrepreneur-in-Residence (Intern) , you will work directly with the founder on all fronts of building and growing a consumer brand—from strategy to daily execution. You must be comfortable wearing multiple hats, solving problems independently, and learning on the go. You will be expected to take ownership of all kinds of tasks that arise in a fast-paced startup journey. No job is too small or too big. Key Responsibilities: Research, Insights & Operational Support Conduct regular benchmarking of D2C spice, food, and lifestyle brands Maintain market insights on pricing, packaging, and positioning Record and analyze customer feedback across all channels Recommend improvements to product offering, bundling, or packaging Explore and document tools, vendors, and best practices to streamline operations Create SOPs and build internal knowledge base for repeatable tasks Meta Business Suite & Ad Management Schedule posts, run ads, and monitor ad performance Analyze key metrics such as ROAS (Return on Ad Spend), CTR, and CPC Recommend ad optimization strategies based on performance data Content Calendar, Scripting & Execution Planning Build and maintain a content calendar in coordination with the founder Research trending formats and prepare concise scripts for reels Align brand voice with storytelling and product features Basic Graphic Designing (Canva) Create basic visuals, thumbnails, and carousel posts using Canva Support marketing collateral development as needed Brand Partnerships & Influencer Outreach Identify and approach micro-influencers for collaboration Maintain a pipeline of potential brand partners Draft emails, pitches, and follow-ups professionally Data Analysis & Growth Tracking Track weekly sales, website performance, and content performance metrics Create summary reports for decision-making Provide insight-based suggestions for growth levers Shopify Website Management Manage and update product listings, banners, and content Monitor and fulfill orders through the Shopify portal Coordinate with logistics and packaging partners as required Inventory Management & Excel Ops Maintain detailed stock and purchase records using Excel or Google Sheets Monitor low-stock alerts and help streamline order forecasting US Expansion Research & Documentation Research relevant licenses, certifications, and compliance for exporting to the US Support setup for US Shopify site and payment gateway integration Maintain detailed documentation and checklists Compliance, Listings & Tool Management Assist in setting up business accounts and tools Handle backend coordination for FSSAI, payment integrations, logistics Document processes and SOPs Who Should Apply Currently pursuing an MBA or a graduate student with keen interest in D2C, brand-building, or startups Self-starter with the ability to manage multiple workstreams independently Willingness to learn quickly, execute without handholding, and adapt to dynamic priorities Comfortable using tools like Excel, Canva, Meta Ads, Notion, Google Drive, etc. Has at least 5–6 hours/day to dedicate consistently Why This Role is Unique Direct mentorship and access to the decision-making process Ground-up exposure to building a D2C brand Clear future pathway to join as a core founding team member with equity Highly autonomous, impact-oriented role Show more Show less
