What You'll DoAvalara is looking for an Email Marketing Manager who will lead our email operations team. This team executes marketing and transactional email campaigns using our marketing automation platform and main integrated technologies.The Email Marketing Manager will report into the Senior Manager, Lifecycle Marketing Operations and be responsible for management of the Email Operations team including daily intake/project assignments, annual performance management, main goals establishment and tracking.You will work directly with other Marketing Operations teams and global marketing teams and be responsible for all technical aspects of the marketing automation journey within the Eloqua platform: building/managing assets (emails, segments, campaigns, dynamic content), editing, testing, and deploying. With all important partners and team members is important to the success of this role.Job Location: Pune (Please note it is not a remote position)
Manage The Email Operations Team
- Assign projects and oversee all workflows within the Workfront Project tool using the established Intake Process.
- Use Workfront to monitor productivity of the team and retain balance among team members to maximise productivity.
Be a Technical Subject Matter Expert In Marketing Automation
- You will Identify and implement email and marketing automation best practices to improve customer experience and drive business results.
- You will work with Campaign Management or marketers to gather campaign requirements and translate business needs into technical execution for email campaigns. Must help decide best course of actions (e.g., blast, trigger, and nurture email programmes) to accomplish campaign goals.
- Be adept at running QA on campaigns to ensure we provide an outstanding experience to our audiences and have proper data flow/attribution for each campaign – as well as comply with key external and internal compliance requirements.
Manage Projects From Start To Finish
- Manage the progression of each email project assigned, ensuring we hit due dates.
- If blockers to due dates are identified, quickly and clearly communicate the issue with stakeholders, team members, and manager so issues can be resolved in a timely manner.
- Be comfortable taking on larger, ongoing projects to address best practice issues or operational process problems as needed. Work with manager to define the project from start to finish, set reasonable milestones and timelines, and push the project forward.
Drive Email Best Practices
- Build, edit, test, and deploy marketing automation journey and email communications in Eloqua to acquire new customers and to engage and grow existing customers.
- Automate repeatable processes in the technology for scalability.
- Ensure compliance (CAN SPAM, GDPR, CASL, etc.) while building email marketing campaigns and collecting data.
- Develop repeatable segmentation processes:
- Work with audience stakeholders to identify segmentation criteria based on data triggers from the CRM, audience behavior, demographic, firmographic, geographic characteristics. Requires core understanding of Avalara's systems and data.
What You'll Need to be Successful
- Bachelor's Degree – degree in Business, Marketing, Operations, or Communications
- Command of the English language
- 5+ years of team leadership experience.
- 7+ years experience working in Eloqua or equivalent MAP tool (Pardot, Hubspot, Marketo) required
- Basic understanding of email HTML
- 2+ years of using Salesforce
About The Team
How We'll Take Care of YouTotal RewardsIn addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.Health & WellnessBenefits vary by location but generally include private medical, life, and disability insurance.Inclusive culture and diversityAvalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.Flexible hybrid workingWe support hybrid work and flexible schedules for our employees.Learn more about our benefits by region here: https://careers.avalara.com/
About Avalara
We’re Avalara. We’re defining the relationship between tax and tech.We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year.Last year, we became a billion-dollar business
, and our tribe expanded by a cool thousand people - there’s nearly 5,000 of us now. Our growth is real, and we’re not slowing down - not until we’ve achieved our mission - to be part of every transaction in the world.We’re bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.We’ve been different from day one. Join us, and your career will be too.
EEO Statement
We’re an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
