Email Marketing Specialist

Email Marketing Executive – Lead Generation & Business Development (US/CA Market)

Location: Noida, Sector 16

Company: UpRoi Digital Pvt. Ltd.

Experience: Minimum 1 Year

Employment Type: Full-Time | Hybrid

About Us:

UpRoi Digital Pvt. Ltd. is a growing digital marketing and business solutions company, delivering ROI-driven campaigns and lead generation strategies to clients worldwide. We are looking for a skilled Email Marketing Executive to focus on US & Canadian markets, generate qualified leads, and support business development efforts.

Key Responsibilities:

• Plan, design, and execute email marketing campaigns targeting US & Canada B2B clients.
• Develop and maintain prospect databases through research and list-building.
• Generate qualified leads via email campaigns and follow-ups.
• Collaborate with the sales team to convert generated leads into business opportunities.
• Optimize subject lines, templates, and workflows to maximize open & response rates.
• Maintain compliance with CAN-SPAM, GDPR, and anti-spam guidelines.
• Track, analyze, and report campaign performance (open rates, CTR, lead conversions).
• Stay updated with best practices in email automation tools, CRMs, and lead nurturing.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 1 year of experience in email marketing, lead generation, or business development (US/CA markets preferred).
• Proficiency with email marketing tools (Mailchimp, HubSpot, ActiveCampaign, etc.).
• Strong knowledge of list-building, segmentation, and personalization strategies.
• Familiarity with CRM tools (Zoho, Salesforce, HubSpot).
• Excellent written communication skills (formal and persuasive email drafting).
• Knowledge of LinkedIn outreach & lead generation is a plus.

Soft Skills:

• Strong analytical and problem-solving skills.
• Target-driven and result-oriented mindset.
• Ability to work independently and manage multiple campaigns.
• Good communication and coordination skills with sales/BD team.
• Perks & Benefits:
• Competitive salary + performance-based incentives.
• Exposure to international clients & lead generation strategies.
• Growth opportunities into senior BD & international sales roles.
• Collaborative and innovative work culture.