Email Marketing Specialist

2 - 5 years

3 - 7 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are seeking an Email keting Specialist to execute automated email campaigns that drive engagement and conversions.
Responsibilities:
  • Plan and execute email keting campaigns to drive engagement and conversions.
  • Create automated workflows, segmentation strategies, and personalized journeys.
  • Develop email templates aligned with brand guidelines.
  • Analyze campaign performance and optimize open/click rates.
  • Collaborate with content and design teams for messaging.
  • Ensure compliance with email regulations (GDPR, CAN-SPAM).
  • Maintain subscriber lists and conduct A/B testing.
  • Segment audiences and personalize campaigns.
  • Analyze open rates, CTR, conversions, and KPIs.
  • Manage databases and compliance standards.
Skills:
  • Experience with Mailchimp, HubSpot, Klaviyo, etc.
  • Knowledge of HTML/ CSS templates is a plus.
  • Segmentation, automation, and personalization strategies.
  • Data analytics and A/B testing.
  • Strong analytics and campaign optimization skills.
Educational Qualification:
  • Bachelors in keting, Communications, Digital keting or related field.

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