Email Marketing Specialist

About Search Ally Agency

• We are a leading digital marketing service provider for marketing agencies, specializing in all digital marketing channels. We help agencies enhance their service offerings and improve client results through innovative strategies and cutting-edge technologies.
• We are an established organisation with over 12+ years of experience helping marketing agencies succeed in the digital world. We offer a collaborative and dynamic work environment where creativity and innovation are celebrated.

Role Overview

We are seeking a highly experienced E-mail Marketing Specialist with a passion for building strategic B2B email campaigns and outreach flows. The ideal candidate will have in-depth knowledge of leading email tools, automation workflows, domain warm-up strategies, and audience segmentation—especially in the marketing agency ecosystem.

Key Responsibilities

• Email Campaign Management: Design and implement effective drip and outreach campaigns tailored for different audience segments.
• Platform Proficiency: Manage campaigns across tools such as Apollo.ai, Brevo, and MailerLite.
• Domain Warm-Up & Deliverability: Execute domain warm-up strategies and monitor sender reputation to maximize inbox placement.
• List Management: Segment contact lists effectively to ensure personalization and relevance in campaigns.
• Performance Tracking: Analyze key metrics (open rate, CTR, conversions) and continuously optimize performance.
• Content Creation: Collaborate with the content team to craft engaging email copy and compelling CTAs.
• A/B Testing: Run experiments on subject lines, content layouts, and sending times to identify best practices.

Required Skills & Experience

• 4+ years of hands-on experience in email marketing (preferably in a B2B or agency-focused role).
• Expertise in tools like Apollo.ai, Brevo, and MailerLite.
• Strong understanding of drip sequences, outreach strategies, and domain warm-up practices.
• Knowledge of best practices around segmentation, personalization, and CAN-SPAM/GDPR compliance.
• Analytical mindset with the ability to draw insights from campaign data.
• Excellent written communication skills and attention to detail.
• Familiarity with CRM platforms and integration for automation (e.g., HubSpot, Zoho).

Bonus Points

• Experience working with or for digital marketing agencies.
• Knowledge of marketing automation workflows.
• Basic understanding of SEO and content marketing alignment with email strategies.
• Familiarity with tools like Hunter, Lemlist, Instantly.ai for cold outreach.

Benefits

As per industry standard

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Email Marketing Specialist: 4 years (Required)

Language:

• English (Required)

Location:

• Kakkanad, Kochi, Kerala (Required)

Work Location: In person