Performance Marketing Specialist

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About Us

About Us

UpRoi Digital Pvt. Ltd. is a fast-growing digital marketing company specializing in performance-driven strategies that help brands maximize their ROI. We work across industries to deliver measurable growth through paid campaigns, SEO, social media, and innovative digital solutions.

Key Responsibilities:

• Plan, execute, and manage

  PPC campaigns

  across Google Ads, Bing Ads, and social media platforms.
• Conduct

  keyword research, competitor analysis, and audience targeting

  to optimize campaigns.
• Monitor daily performance and optimize campaigns for maximum ROI.
• Write compelling

  ad copies, extensions, and A/B testing

  for ads.
• Track conversions, manage budgets, and ensure campaign objectives are achieved.
• Generate detailed

  performance reports

  with insights and improvement recommendations.
• Stay updated with the latest PPC trends, platform updates, and best practices.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 1–2 years of hands-on experience

  in managing PPC campaigns.
• Strong knowledge of

  Google Ads, Facebook Ads Manager, and other paid platforms

  .
• Understanding of

  Google Analytics, Tag Manager, and conversion tracking

  .
• Good knowledge of

  keyword tools (Google Keyword Planner, SEMrush, Ahrefs, etc.)

  .
• Strong analytical and problem-solving skills.
• Google Ads certification (preferred but not mandatory).

Soft Skills:

• Strong communication and reporting skills.
• Detail-oriented with a focus on numbers and ROI.
• Ability to manage multiple campaigns and meet deadlines.

Perks & Benefits:

• Competitive salary package.
• Opportunity to work on diverse client projects.
• Exposure to performance marketing strategies.
• Growth-oriented and collaborative work environment.