Email Marketing Specialist

Role: Email Marketing Specialist

Location:

Experience:

Department:

About Runo -

Call Management CRM

tech-savvy Email Marketing Specialist

What You’ll Do -

Campaign Execution & Strategy:

• Plan, execute, and optimize

  email campaigns

  for inbound nurture, outbound ABM, Winback and customer retention.
• Build

  email workflows

  and drip sequences in email automation tools based on ICPs, funnel stage, and user activity.
• Write

  conversion-focused, personalized email copies

  that improve open and reply rates.
• Conduct

  A/B testing

  for subject lines, CTAs, and send times to maximize engagement.

Deliverability & Technical Management:

• Monitor and maintain

  high inbox deliverability

  across Gmail, Outlook, and other mail clients.
• Understand and troubleshoot

  spam logic, filters, and email classification

  (Primary vs. Promotions vs. Social tabs).
• Manage

  SendGrid dedicated IP reputation

  , warm-up sequences, and

  domain health

  .
• Diagnose and recover domains or IPs if

  sender reputation drops

  (SPF, DKIM, DMARC alignment, DNS audits).
• Track and improve

  domain reputation scores, bounce rates, spam complaint rates, and engagement metrics.

• Collaborate with IT/DevOps to manage

  authentication protocols

  , DNS configurations, and DLT compliance.

Data Management & Reporting:

• Use

  Apollo

  for data enrichment, list hygiene, and contact segmentation by persona, geography, and funnel stage.
• Ensure

  opt-out and unsubscribe compliance

  and maintain clean, permission-based mailing lists.
• Analyze weekly performance reports (deliverability, CTRs, conversions) and share optimization insights with leadership.

What We’re Looking For:

• 2–5 years of hands-on experience in

  B2B SaaS or CRM email marketing

  .
• Strong understanding of

  email deliverability, sender reputation, spam filters

  , and inbox placement factors.
• Technical know-how in

  SPF, DKIM, DMARC, DNS configuration

  , and

  domain/IP reputation management

  .
• Experience with

  A/B testing, data segmentation, and campaign reporting

  .
• Excellent communication and copywriting skills — ability to blend personalization with performance.
• Bonus: Knowledge of tools like

  Postmaster Tools, GlockApps, MXToolbox, or Warmup Inbox.

Why Join Runo:

• Be part of a

  fast-growing SaaS brand

  redefining sales communication for SMBs.
• Directly influence pipeline growth through intelligent email strategy and experimentation.
• Work alongside a

  data-driven, creative marketing team

  that values both ideas and execution.
• Ownership, learning, and freedom to experiment - no red tape.