Job Title: Social Media Manager – MindSnack Location: Bangalore (In-office) Type: Full-Time Salary: 2.4LPA - 3.6LPA (20k-30k/month) About MindSnack MindSnack is a fast-growing edtech brand delivering bite-sized, science-backed lessons to help people build real-life skills in under 10 minutes. Our mission is to make personal growth addictive, accessible, and fun. We’re looking for a Social Media Manager who can take full ownership of our brand’s social presence, grow our audience, and turn engagement into measurable results. Key Responsibilities Content Strategy & Planning Develop and execute a viral, data-driven social strategy across Instagram, TikTok/Reels, YouTube Shorts, and LinkedIn. Build a monthly content calendar aligned with app launches, campaigns, and brand voice. Content Creation & Management Oversee production of highly engaging Reels, carousels, and short-form videos. Write thumb-stopping captions and CTAs that drive shares and downloads. Work with designers, video editors, and UGC creators for top-quality output. Community Management Reply to DMs, comments, and mentions with an engaging, on-brand tone. Proactively engage in relevant conversations to grow organic reach. Campaign Execution Launch and manage organic & paid social campaigns to boost downloads and engagement. Test and optimize creative formats for maximum performance. Analytics & Reporting Track KPIs like reach, engagement, CTR, and downloads from social. Share weekly/monthly reports with actionable next steps. Requirements 2+ years managing social media for a brand, preferably in consumer apps or edtech. Strong grasp of Instagram/TikTok algorithms and short-form content trends. Excellent storytelling and copywriting skills. Experience with social tools like Later, Buffer, Canva, CapCut, or similar. Data-driven mindset and adaptability to fast-paced content testing. Preferred Skills Running Meta & TikTok ads. Influencer & UGC campaign management. Basic design/video editing. Knowledge of growth hacking strategies for apps. What We Offer Competitive salary + performance-based incentives. Chance to shape the social voice of a high-growth startup. Creative freedom and room for experimentation. Work closely with a passionate, high-energy founding team. To Apply: Send your CV, portfolio/links to past work, and 3 content ideas you’d create for MindSnack to: nareshkini@scaleswift.com
