Social Media Manager

Job Title: Social Media Manager – MindSnack

Location:

Type:

Salary:

About MindSnack

MindSnack is a fast-growing edtech brand delivering bite-sized, science-backed lessons to help people build real-life skills in under 10 minutes. Our mission is to make personal growth addictive, accessible, and fun. We’re looking for a Social Media Manager who can take full ownership of our brand’s social presence, grow our audience, and turn engagement into measurable results.

Key Responsibilities

Content Strategy & Planning

• Develop and execute a viral, data-driven social strategy across Instagram, TikTok/Reels, YouTube Shorts, and LinkedIn.
• Build a monthly content calendar aligned with app launches, campaigns, and brand voice.

Content Creation & Management

• Oversee production of highly engaging Reels, carousels, and short-form videos.
• Write thumb-stopping captions and CTAs that drive shares and downloads.
• Work with designers, video editors, and UGC creators for top-quality output.

Community Management

• Reply to DMs, comments, and mentions with an engaging, on-brand tone.
• Proactively engage in relevant conversations to grow organic reach.

Campaign Execution

• Launch and manage organic & paid social campaigns to boost downloads and engagement.
• Test and optimize creative formats for maximum performance.

Analytics & Reporting

• Track KPIs like reach, engagement, CTR, and downloads from social.
• Share weekly/monthly reports with actionable next steps.

Requirements

• 2+ years managing social media for a brand, preferably in consumer apps or edtech.
• Strong grasp of Instagram/TikTok algorithms and short-form content trends.
• Excellent storytelling and copywriting skills.
• Experience with social tools like Later, Buffer, Canva, CapCut, or similar.
• Data-driven mindset and adaptability to fast-paced content testing.

Preferred Skills

• Running Meta & TikTok ads.
• Influencer & UGC campaign management.
• Basic design/video editing.
• Knowledge of growth hacking strategies for apps.

What We Offer

• Competitive salary + performance-based incentives.
• Chance to shape the social voice of a high-growth startup.
• Creative freedom and room for experimentation.
• Work closely with a passionate, high-energy founding team.

To Apply:

Send your CV, portfolio/links to past work, and 3 content ideas you’d create for MindSnack to: nareshkini@scaleswift.com