Content Writer

About the Role:

We’re looking for a sharp, creative, and business-savvy Content Writer to join our marketing team. If you can effortlessly switch between writing a crisp email subject line, a detailed product blog, a compelling landing page, or a short-form LinkedIn post – this is for you.

You’ll be working on content that drives leads, educates prospects, and supports sales – across platforms and stages of the funnel.

What You’ll Do:

• Write and optimize SEO-friendly content for blogs, landing pages, and web assets
• Create compelling email copies for outbound and inbound campaigns
• Develop short and long-form content including video scripts, guest blogs, thought leadership articles
• Craft engaging content for social media (especially LinkedIn, Twitter)
• Adapt tone, messaging, and format based on the platform, objective, and target persona
• Collaborate with product, sales, and design teams to create customer-centric, on-brand content
• Continuously improve content based on performance data and feedback
• Ensure brand consistency and editorial quality across all written touchpoints

Must-Have Skills:

• Strong business writing and proven B2B SaaS content experience
• Ability to balance copywriting (short-form) and content writing (long-form)
• Understands how to differentiate content for TOFU, MOFU, and BOFU
• Knows how to use AI tools smartly – and when not to use them
• Proactively learns about the product, ICP, and industry trends
• Fluent in English with excellent grammar and storytelling skills
• Must have a portfolio showcasing different formats (blog, email, social, etc.)
• Up to date with content marketing and SaaS trends

Good-to-Have Skills:

• Comfortable creating basic designs in Canva or similar tools
• Open to being on camera for video explainers, reels, or voiceovers

Who You Are:

• 2–4 years of relevant experience in B2B content writing
• Based in or willing to relocate to Hyderabad (Work from Office)
• Creative, curious, articulate, and data-driven
• You love SaaS, startups, and creating content that drives results
• Ready to join within 30 days or less