Email Marketing Specialist

Greetings from LG Home Comfort..!

Company Description :

L.G. Home Comfort (LGHC) is a Canadian HVAC company that was established in 2017. With a family-run approach, LGHC extends that level of delicate touch to its customers and treats every home we walk into as if it were our own.

We started our Indian division, Knockout Agency in April 2024 to support our North American operations. It is located in the Boomerang Tower, Chandivali, Mumbai.

We are hiring for Email Marketing Specialist

Job location :- Powai

Shift Timing :- 2.00 PM - 10.30 PM

Reporting to :- Marketing Manager

Objectives of this role

• Working with the marketing team to develop and execute strategic email marketing plans and strategies.
• Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
• Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
• Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives.

Your tasks

• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behaviour.
• Design visually appealing email templates that are responsive across devices and browsers.
• Identifying opportunities for email optimization and implementing A testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
• Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Required skills and qualifications.

• A bachelor’s degree in marketing, communications or a related field.
• 2+ years of experience as an email marketer or a marketing role.
• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
• Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact and other marketing automation tools.
• Proficiency in data analysis and reporting using tools such as Google Analytics.
• Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.
• Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
• Creative thinking and the ability to develop engaging email content.
• Strong attention to detail and organizational skills.
• Ability to work effectively in a fast-paced and deadline-driven environment.

Preferred skills and qualifications

• Outstanding copywriting and editing skills to craft engaging email content.
• Familiarity with CRM integration systems and customer segmentation.
• Understanding of email deliverability and reputation management.
• Knowledge of email personalization and dynamic content strategies.

Thanks

Human Resources

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Application Question(s):

• Are you residing at Powai / Mumbai based ?
• Are you ready to work in 2 PM - 10.30 PM Shift ?
• Can you join us on immediate basis
• How much is your relevant experience in email marketing ?

Location:

• Powai, Mumbai, Maharashtra (Required)

Work Location: In person