Email Marketing & PPC Expert

Job Summary:

We are seeking a skilled Email Marketing & PPC Expert to join our Digital Marketing team. The ideal candidate will be responsible for planning, executing, and optimizing email marketing campaigns and pay-per-click advertising strategies (Google Ads, Display, SMO, etc.) to generate leads, increase engagement, and drive conversions for our clients/business. The candidate should have strong analytical capabilities, creativity, and a proven track record of successful campaign management.

Email Marketing Role and Responsibilities

Campaign Creation & Management: Designing, writing, scheduling, and sending email campaigns such as newsletters, promotional offers, drip campaigns, surveys, and welcome series tailored to target audiences.

List Management: Building, segmenting, cleansing, and maintaining email lists to ensure high deliverability and engagement rates.

Automation and Personalization: Setting up email automation workflows and personalized messaging to nurture leads and improve customer retention.

Performance Monitoring: Analyzing open rates, click-through rates, conversion metrics, and bounce rates to optimize campaigns through A/B testing and data-driven decisions.

Template Design & Compliance: Creating visually appealing, responsive email templates complying with best practices and regulations like GDPR or CAN-SPAM.

Collaboration: Working with content, design, and sales teams to align email messaging with broader marketing initiatives.

PPC (Pay-Per-Click) Role and Responsibilities

Campaign Strategy & Setup: Planning and launching PPC campaigns on Google Ads, Bing Ads, and social media platforms targeting relevant keywords and demographics.

Keyword Research & Targeting: Conducting extensive keyword research, competitor analysis, and audience targeting to maximize ad relevance and ROI.

Ad Creation & Optimization: Writing compelling ad copies, designing creatives (if applicable), and performing continual A/B testing to improve click-through and conversion rates.

Bid Management & Budget Allocation: Managing bids, budgets, and daily spend to ensure efficient cost control and campaign scalability.

Performance Tracking & Reporting: Using tools like Google Analytics and Ads dashboard to monitor key metrics (CTR, CPC, Quality Score, conversions) and generate reports with insights and recommendations.

Landing Page Optimization: Collaborating with web teams to improve landing page experiences for better Quality Scores and conversion rates.

Required Skills and Experience:

Bachelor’s degree, Business, Communications, or related field.

1.5+ years of proven experience managing email marketing campaigns and PPC advertising.

Hands-on experience with email marketing tools (e.g., Brevo, Mailchimp, HubSpot, ActiveCampaign) and Google Ads platform.

Strong knowledge of SEO and how paid search complements organic search.

Analytical mindset with proficiency in Google Analytics and PPC tracking.

Ability to design creative, compelling ad copies and email templates.

Excellent communication, project management, and teamwork skills.

Preferred Qualifications:

Experience working with CRM integration for email marketing.

Experience with marketing automation platforms.

Knowledge of additional ad platforms like Facebook Ads, LinkedIn Ads.