Email Marketing Manager

Job Description: Email Marketing Manager

Location: Jaipur
Experience: 3–5Years
Employment Type: Full-Time

About the Company

Octal IT Solutions is a global IT services and software development company delivering innovative digital solutions across web, mobile, cloud, and emerging technologies. We work with startups, SMBs, and enterprises worldwide to help them achieve digital transformation and sustainable growth.

Role Overview

We are seeking a results-driven Email Marketing Manager to own and scale our email marketing strategy across lead generation, customer engagement, and retention initiatives. The ideal candidate will combine strategic thinking with hands-on execution, strong analytical skills, and a deep understanding of B2B email marketing best practices.

Key Responsibilities

• Develop and execute comprehensive email marketing strategies aligned with business and lead-generation goals.
• Plan, design, and deploy email campaigns including newsletters, drip campaigns, lead nurturing workflows, promotional emails, and transactional communications.
• Segment audiences and personalize campaigns based on buyer personas, behavior, and lifecycle stages.
• Manage marketing automation tools and CRM integrations to ensure accurate targeting and tracking.
• Optimize email performance through A/B testing of subject lines, content, CTAs, layouts, and send times.
• Monitor and analyze campaign metrics such as open rates, CTR, conversions, bounce rates, and unsubscribe rates.
• Ensure compliance with email regulations (GDPR, CAN-SPAM) and maintain healthy sender reputation and deliverability.
• Collaborate with content, design, sales, and performance marketing teams to align messaging and branding.
• Maintain and grow email subscriber lists through ethical and effective acquisition strategies.
• Prepare regular performance reports with actionable insights and recommendations.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of hands-on experience in email marketing, preferably in B2B or IT services.
• Strong expertise with email marketing and automation platforms (e.g., HubSpot, Mailchimp, ActiveCampaign, Marketo, or similar).
• Solid understanding of CRM systems, lead funnels, and lifecycle marketing.
• Proficiency in email performance analytics and data-driven optimization.
• Working knowledge of HTML/CSS for email templates (basic to intermediate).
• Excellent written communication skills with attention to detail.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Food provided
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Email marketing: 3 years (Required)

Work Location: In person