Job Title: Digital Marketing Manager Location: Jaipur, India (On-site ) Company: Octal IT Solutions About Us: Octal IT Solutions is a leading software development company specializing in mobile and web app development, enterprise solutions, and digital transformation services. With a global footprint and over a decade of experience, we deliver innovative and customized digital solutions that help businesses grow. Job Overview: We are seeking a highly skilled and creative Digital Marketing Manager to lead our digital marketing efforts. This role requires strategic thinking, hands-on execution, and deep knowledge of online channels to drive brand awareness, lead generation, and customer acquisition. Key Responsibilities: Strategy & Planning Develop and execute integrated digital marketing strategies to support business growth. Plan and manage budgets across channels like SEO, PPC, social media, and email marketing. SEO & SEM Lead SEO initiatives (on-page & off-page) to improve organic rankings and website traffic. Manage Google Ads (Search, Display, Remarketing) and other paid media campaigns. Content Marketing Oversee content planning across blogs, case studies, videos, whitepapers, etc. Collaborate with the content team to align messaging with buyer personas and industry trends. Social Media Marketing Build and manage presence across platforms (LinkedIn, Twitter, Instagram, Facebook). Monitor engagement and run paid campaigns targeting decision-makers. Lead Generation Optimize landing pages, CTAs, and marketing funnels to generate high-quality leads. Use tools like HubSpot, Zoho, or other CRMs for campaign tracking and automation. Analytics & Reporting Track KPIs using Google Analytics, Search Console, and campaign dashboards. Provide monthly and quarterly performance reports to leadership. Team Management Manage and mentor a team of digital marketers, designers, and content writers. Collaborate closely with sales, product, and design teams. Qualifications: Bachelor’s/Master’s degree in Marketing, Business, or related field. 5+ years of experience in digital marketing (preferably in IT or tech services). Proven experience in SEO, Google Ads, LinkedIn marketing, and content strategy. Strong knowledge of tools like SEMrush, Ahrefs, Google Analytics, Meta Ads, Mailchimp, etc. Experience with lead generation in B2B IT services is a strong plus. Excellent communication, leadership, and project management skills. Why Join Octal? Work with a globally recognized IT firm. Opportunity to shape the marketing roadmap. Dynamic, innovation-driven team culture. Competitive salary with performance-based growth. Job Types: Full-time, Permanent Pay: ₹60,000.00 - ₹80,000.00 per month Benefits: Flexible schedule Food provided Paid sick time Provident Fund Schedule: Day shift Monday to Friday Supplemental Pay: Yearly bonus Ability to commute/relocate: Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required) Experience: Digital Marketing: 3 years (Required) Work Location: In person Expected Start Date: 21/07/2025

Job Title: Digital Marketing Manager Location: Jaipur, India (On-site ) Company: Octal IT Solutions About Us: Octal IT Solutions is a leading software development company specializing in mobile and web app development, enterprise solutions, and digital transformation services. With a global footprint and over a decade of experience, we deliver innovative and customized digital solutions that help businesses grow. Job Overview: We are seeking a highly skilled and creative Digital Marketing Manager to lead our digital marketing efforts. This role requires strategic thinking, hands-on execution, and deep knowledge of online channels to drive brand awareness, lead generation, and customer acquisition. Key Responsibilities: Strategy & Planning Develop and execute integrated digital marketing strategies to support business growth. Plan and manage budgets across channels like SEO, PPC, social media, and email marketing. SEO & SEM Lead SEO initiatives (on-page & off-page) to improve organic rankings and website traffic. Manage Google Ads (Search, Display, Remarketing) and other paid media campaigns. Content Marketing Oversee content planning across blogs, case studies, videos, whitepapers, etc. Collaborate with the content team to align messaging with buyer personas and industry trends. Social Media Marketing Build and manage presence across platforms (LinkedIn, Twitter, Instagram, Facebook). Monitor engagement and run paid campaigns targeting decision-makers. Lead Generation Optimize landing pages, CTAs, and marketing funnels to generate high-quality leads. Use tools like HubSpot, Zoho, or other CRMs for campaign tracking and automation. Analytics & Reporting Track KPIs using Google Analytics, Search Console, and campaign dashboards. Provide monthly and quarterly performance reports to leadership. Team Management Manage and mentor a team of digital marketers, designers, and content writers. Collaborate closely with sales, product, and design teams. Qualifications: Bachelor’s/Master’s degree in Marketing, Business, or related field. 5+ years of experience in digital marketing (preferably in IT or tech services). Proven experience in SEO, Google Ads, LinkedIn marketing, and content strategy. Strong knowledge of tools like SEMrush, Ahrefs, Google Analytics, Meta Ads, Mailchimp, etc. Experience with lead generation in B2B IT services is a strong plus. Excellent communication, leadership, and project management skills. Why Join Octal? Work with a globally recognized IT firm. Opportunity to shape the marketing roadmap. Dynamic, innovation-driven team culture. Competitive salary with performance-based growth. Job Types: Full-time, Permanent Pay: ₹60,000.00 - ₹80,000.00 per month Benefits: Flexible schedule Food provided Paid sick time Provident Fund Schedule: Day shift Monday to Friday Supplemental Pay: Yearly bonus Ability to commute/relocate: Malviya Nagar, Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (Required) Experience: Digital Marketing: 3 years (Required) Work Location: In person Expected Start Date: 21/07/2025