What we want:
We’re on the hunt for a Social Media Account Manager who’s as good with people as they are with pixels and posts. You’ll be the bridge between clients and the creative team, owning day-to-day communication, shaping content strategies, and ensuring delivery of compelling, on-brand social media campaigns.
Who We are:
Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our website here.
ZKraft:
At Zkraft, we are a leading digital marketing agency offering comprehensive digital solutions, ranging from strategy, transformation, media planning and buying. We combine creativity, technology, and data to deliver impactful digital marketing strategies. With proprietary AI-powered platforms like Ingenious Plex, Azurite, and Qualispace, we optimize campaigns and drive measurable business growth. Our cutting-edge ad formats, including interactive banners, Swirl Ads, and CTV solutions, enable us to engage audiences effectively.We are proud to serve industries such as E-commerce, BFSI, Healthcare, Real Estate, and Government sectors, and specialize in verticals like Automotive, Entertainment, and more. With global recognition, a proven track record, and a client-centric approach, Zkraft is the trusted partner for businesses aiming for growth.
What you will do:
Own end-to-end email marketing, database health, enrichment and CRM automation to drive scalable lead-to-revenue programs.
Key responsibilities
- Plan, build and execute email campaigns (newsletters, drip & nurture flows, transactional, promotional).
- Design customer journeys, drip campaigns & automation workflows in the CRM/ESP.
- Maintain list hygiene, segmentation, suppression lists and data governance.
- Manage ESP CRM integrations and ensure data sync accuracy.
- Lead data enrichment, extraction and verification processes to improve lead quality and match rates.
- Monitor and optimize deliverability (IP/domain reputation, authentication, suppression).
- Run A/B tests and multivariate experiments; interpret results and implement learnings.
- Write persuasive, on-brand email copy and subject lines optimized for opens, clicks and conversions.
- Produce weekly/monthly performance reports, dashboards and actionable insights.
- Support multi-channel prospecting (email, call cadences, LinkedIn outreach) and coordinate sales handoffs.
- Ensure compliance with GDPR, CAN-SPAM and local email laws; ensure enrichment/scraping follows platform policies.
- Liaise with design, content, sales and product teams to create on-brand, cross-channel campaigns.
- 3–4 years in email marketing, marketing automation and CRM operations across both B2B and B2C environments.
- Hands-on with major CRMs (HubSpot and Salesforce) in production.
- Proven experience using data enrichment/extraction tools to build and refine contact datasets.
- Experience with web data extraction / scrapers (e.g., Phantombuster, Apify, Scrapy) or approved enrichment APIs — with a strong emphasis on legal/compliant use.
- Proficient in HTML/CSS for responsive email templates and rendering fixes.
- Demonstrable deliverability experience (tracking delivery, bounce management, complaint handling).
- Expert A/B testing skills and experiment design.
- Excellent email copywriting skills — subject lines, preheaders, body copy, CTAs and personalization.
- Practical experience with phone + email nurture cadences and coordinating SDR/AE outreach.
- Familiarity with LinkedIn marketing and outreach tools (Sales Navigator, LinkedIn Ads, native messaging best practices).
- Solid analytics experience — building dashboards and translating data into actions.
- Cultural knowledge of the US market (tone, timing, compliance expectations, buying behaviour).
- Excellent project-management and stakeholder communication skills.
- No dress codes
- Flexible working hours
- 5 days working
- 24 Annual Leaves
- International Presence
- Celebrations
- Team outings
