Email Marketing & CRM Executive | Jaipur | WFO | Immediate Joiner

Organizational Context:

Today, CIMET has around 220 resources across Australia, India, and the Philippines, and has grown to a topline of $25 million in FY2025. We have plans to list CIMET by 2030 and grow the company to a $1 bn enterprise.

We are ISO 27001 certified, an ACL license holder, and have been recognized in the AFR Fast 100 and Deloitte Fast 50.

Overview of Job Role:

You’ll play a key role in delivering engaging and compliant customer communications that support our lead nurturing, remarketing, and retention strategies across multiple verticals — including Energy, Internet, Solar, and Financial Services.

Key Responsibilities

Email Marketing

• Plan, build, and execute B2C and B2B email campaigns (EDMs, newsletters, retargeting, and offer-based communications).
• Manage email templates, segmentation, and automation workflows within the company CRM.
• Collaborate with the design and content teams to develop visually engaging and compliant creatives.
• Optimise subject lines, CTAs, and send times for maximum open and click-through rates.
• Conduct A/B testing on campaign elements and report on performance metrics (CTR, conversions, unsubscribe rates, etc.).
• Ensure compliance with SPAM Act 2003, Privacy Act 1988, and company guidelines in all communications.

CRM Management

• Maintain and update customer databases, ensuring data accuracy, segmentation, and hygiene.
• Set up automation and triggers for retargeting, drop-off journeys, and lead nurturing flows.
• Work closely with Sales, Product, and Operations teams to ensure CRM data aligns with campaign and reporting needs.
• Generate and share weekly CRM analytics and performance reports.

Technical & HTML Support

• Use basic HTML/CSS to edit or troubleshoot email templates and landing pages.
• Assist with API integrations or tagging (where required) to ensure campaign tracking and data flow accuracy.
• Collaborate with IT or DevOps for CRM-related feature updates or issue resolution.

Key Skills & Qualifications

• 3–5 years of experience in email marketing and CRM management.
• Experience using platforms such as HubSpot, Salesforce, Mailchimp, or ActiveCampaign.
• Working knowledge of HTML and CSS (enough to edit templates or troubleshoot errors).
• Strong understanding of email analytics and deliverability best practices.
• Familiarity with marketing automation, segmentation, and lead lifecycle management.
• Excellent attention to detail, organisational, and project management skills.
• Understanding of Australian marketing compliance standards (SPAM Act, Privacy Act, ACCC).

Preferred (Good to Have)

• Exposure to energy, internet, or comparison industries.
• Experience in customer journey automation and API-based triggers.
• Basic knowledge of Google Analytics / GA4 and UTM tagging.

What We Offer

• Opportunity to work across multi-vertical marketing campaigns (Energy, Internet, Solar, Loans, Credit Cards, and more).
• Exposure to large-scale data-driven marketing operations.
• Collaborative team environment across Marketing, Product, and Compliance.
• Learning and certification support in CRM and email automation platforms.

Education Qualification:

• Any technical degree – Mtech, Btech will be preferred.