Job
Description
Position Title- Senior Copywriter Reports To- Digital Marketing Manager Business Unit- Marketing ORGANISATIONAL CONTEXT CIMET provides end-to-end comparison and signup of energy and telecommunication plans through its online solution in a B2B and B2C environment. It presently caters to more than 25 Energy and Broadband Providers and has over 30 white label partners and other co-branded partners. The online comparison market is extremely crowded in Australia, with most comparators providing a light-touch directory solution. CIMET saw this as an opportunity and developed a fully integrated online comparison and signup platform. On 15 March 2022, CIMET partnered with iSelect who acquired a 49% stake in CIMET Holdings. Going forward, CIMET will use this investment from iSelect to expand into new products, including credit cards, home loans, car loans, personal loans, life insurance, health insurance, and pet insurance, among others. CIMET today has around 150 team members across Australia, India, and the Philippines, and will double over the next 2 years. Key Accountabilities Create compelling and imaginative copies for various marketing materials, including advertisements, websites, social media posts, email campaigns, video scripts, product descriptions, and blogs. Work closely with the marketing team to comprehend project requirements, target audience, and brand guidelines to produce impactful and relevant Conduct comprehensive research on industry trends, products, services, target audience, and competitors to stay current and ensure that the copy is accurate and Write persuasive and engaging copy that effectively conveys key messages and promotes brand awareness, customer engagement, and conversions Review and refine copy to ensure accuracy, clarity, consistency, and adherence to brand voice and Collaborate with designers, content creators, and other stakeholders to produce cohesive and visually appealing content that aligns with the overall marketing Keep up to date with industry best practices, emerging trends, and new technologies to continuously improve copywriting skills and contribute innovative ideas Manage multiple projects concurrently while meeting deadlines and ensuring high-quality Mentor junior copywriters by providing constructive feedback and helping them develop their KEY DESIRABLES Writing informative and engaging articles on topics relevant to the company's verticals (Energy, Solar, Broadband, and Mobile). Ensuring content is optimized for Creating compelling and persuasive copy for advertisements across various platforms such as Facebook, LinkedIn, and Developing clear, concise, and informative content for the company's website, including product descriptions, landing pages, and Crafting engaging social media content that drives interaction and promotes the company's Creating brochures, email newsletters, and other promotional materials to support marketing Conducting research to understand market trends, consumer behavior, and competitor behavior Analyzing the performance of content and campaigns to make data-driven decisions and Reviewing and editing content to ensure it is error-free, well-structured, and adheres to the company's PROFESSIONAL ATTRIBUTES Strong interpersonal and communication skills, being an effective team player, being able to work with individuals at all levels within the organization, and building remote Excellent English skills and experience working within a multi-location Excellent prioritization skills, the ability to work well under pressure, and the ability to multitask. ability to work independently with minimal supervision and to resolve problems on non-routine tasks CHALLENGES OF THE POSITION Rapid Growth CIMET will double its workforce over the next 2 years. We need to build and onboard a team of high-performing people to enable the planned growth to reach fruition. Systems CIMET is in the early phase of expansion, where systems, processes, and policies are being developed and implemented. This means there will be constant changes occurring, and you will need to be agile in your approach to changing business priorities. Qualifications, Experience & Capabilities Qualification Degree or similar qualification in English Literature. Experience You have 5+ years in copy and content writing. Experience with AI tools and Grammarly. Capabilities / Competencies This role requires: Ability to take direction and course correct with strong communication skills. Ability to work with diverse groups. Ability to multitask and prioritize key deliverables. Pro-active, entrepreneurial growth mindset. Ability to work effectively in an Australia/India cross-cultural environment. Show more Show less
