Senior Copy Writer

Character, Enthusiasm, and Skill

These principles shape how we think, collaborate, and create meaningful work.

Across our integrated group:

• Wit and Chai:

  Strategy-driven creative communication

• Pratisaad Communications:

  35+ years of mainline legacy

• LMN Communication:

  Deep expertise in Tier 2 & Tier 3 India (Bharat)

We build ideas that spark conversations and strengthen brands.

To do that consistently, we're looking for a Senior Copywriter who brings maturity, craft, and a strong creative instinct.

About the Role

Senior Copywriter

You'll work closely with the Creative Director, designers, strategists, production teams, and client partners to bring ideas to life ideas that are rooted in insight and executed with precision.

What You Will Own

1. Creative Thinking & Concept Development

• Craft strong concepts for integrated campaigns mainline, digital, and activation-led.
• Build cohesive story-led ideas that work seamlessly with design and strategy.
• Lead creative brainstorming sessions with fresh point-of-view and originality.

2. Crafting Compelling Copy

• Write impactful copy across formats: films, social, digital, print, OOH, and brand narratives.
• Adapt tonality and style based on the brand's voice and audience.
• Maintain consistency of messaging across all platforms.

3. Strategic Understanding

• Work closely with strategy to understand consumer insights, brand challenges, and market context.
• Translate strategy into powerful, simple, actionable messaging.

4. Collaboration & Team Culture

• Partner with design, production, and client teams to deliver sharp, aligned creative output.
• Foster an environment that welcomes experimentation and diverse creative thinking.
• Take ownership of your ideas while being open to feedback and iteration.

5. Upskilling & Mentorship

• Guide and mentor junior copywriters and interns, helping them develop their craft and thought process.
• Collaborate deeply with production, design, and strategy to elevate integrated creative output.
• Actively contribute to raising the team's creative standards.

What You Bring

• 68 years of experience

  as a Copywriter in an advertising or creative agency.
• A strong portfolio showcasing conceptual campaigns, high-quality writing, and versatility.
• Ability to switch effortlessly between long-form storytelling and crisp, sharp communication.
• Experience writing for films, social-first content, digital campaigns, and brand identity work.
• Excellent communication skills and the ability to articulate and defend ideas.
• Comfort working across multiple deadlines in a fast-paced environment.
• A growth mindset with the eagerness to learn, experiment, and push boundaries.

What We Offer

• A creative ecosystem built on trust, ownership, and inspired thinking.
• Opportunities to work across diverse categories and integrated brand mandates.
• A team that values craft, culture, and creative freedom.
• Competitive salary aligned to experience and impact.

Ready to Create with Character, Enthusiasm, and Skill

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