Position Title: Product Manager Reports To: GM of Product Business Unit: IT - Jaipur Overview of Job Role: We are looking for a proactive and detail-oriented Product Manager with 4+ years of experience to join our team. In this role, you will own the end-to-end product lifecycle from ideation to launch and iteration ensuring that we deliver impactful solutions that meet user needs and business objectives. You will be responsible for conducting market research, analyzing competitors, and defining a clear product roadmap while collaborating with cross-functional teams to execute on product strategy. Roles & Responsibilities: Market Research & Competitor Analysis: Conduct in-depth market research to identify trends, customer needs, and competitor strategies. Use these insights to inform product decisions and ensure that our products stay ahead of the competition. Product Roadmap & Strategy: Define and maintain the product roadmap, prioritizing features based on business goals, user feedback, and market dynamics. Work with stakeholders to ensure alignment on product strategy and vision. Prioritization & Feature Definition: Collaborate with cross-functional teams to define clear product requirements, user stories, and MVPs. Prioritize initiatives based on impact, feasibility, and urgency, balancing customer needs and technical constraints. KPI & Metrics Definition: Establish and track key performance indicators (KPIs) and success metrics to measure the performance of your product and its features. Use data to assess progress, identify opportunities for improvement, and make informed decisions about product direction. AI Enablement Experience (Good to Have): Experience or familiarity with AI technologies, machine learning, or data-driven product development is a plus. A basic understanding of how AI can enhance products and user experiences will be valuable. Cross-Functional Collaboration: Partner with engineering, design, marketing, sales, and customer support teams to ensure smooth product development, clear communication, and timely delivery of features. Continuous Improvement & Iteration: After product launch, collect user feedback, monitor performance, and iterate on the product to improve its usability and effectiveness over time. Required Skills and Qualifications: 4+ years of experience in product management or a similar role, with a track record of delivering impactful products. Strong analytical skills with experience in market research, competitive analysis, and defining product success metrics. Experience in defining and managing product roadmaps, prioritizing features, and driving product strategy. Proven ability to collaborate effectively with cross-functional teams and manage stakeholders. Strong communication skills, both written and verbal, with the ability to articulate complex ideas clearly. Familiarity with agile methodologies and experience working in fast-paced environments. Professional Attributes: Strong interpersonal and communication skills, being an effective team player, being able to work with individuals at all levels within the organization and building remote relationships. Excellent prioritization skills, the ability to work well under pressure, and the ability to multi-task. Education Qualification: Any technical degree, MBA, MTech, BTech from IIT IIM NIT ONLY. Why Join Us? Opportunity to be part of a rapidly growing, innovative product-based company. Collaborate with a talented, driven team focused on building high-quality software solutions. Competitive compensation and benefits package.

Job Summary: We are seeking a Solution Architect with expertise in No-Code/Low-Code platforms and Microservices Architecture to design and implement scalable, flexible, and resilient SaaS solutions. The ideal candidate will play a critical role in architecting a generic and configurable SaaS platform that enables rapid application development while ensuring high availability, security, and performance. Key Responsibilities: Architecture & Design: Define and implement the solution architecture for a highly scalable, multi-tenant SaaS platform. Design microservices-based architectures that integrate seamlessly with No-Code/Low-Code development environments. Establish best practices for API-first design , event-driven architecture, and modularity. Drive adoption of cloud-native and serverless solutions where applicable. No-Code/Low-Code Platform Development: Evaluate, select, and implement No-Code/Low-Code platforms to accelerate application development. Define integration strategies between custom microservices and No-Code/Low-Code workflows . Ensure configurability and extensibility to support multiple use cases across industries. Optimize performance, security, and governance within No-Code/Low-Code implementations . Scalability, Performance & Security: Design the architecture to be highly scalable and fault-tolerant , ensuring 99.9% uptime . Implement observability and monitoring best practices using tools like Prometheus, Grafana, or AWS CloudWatch. Ensure compliance with ISO 27001, GDPR, SOC 2 , and other relevant security standards. Collaboration & Leadership: Work closely with engineering, DevOps, product management, and business stakeholders to translate business requirements into technical solutions. Provide technical leadership and mentor developers, ensuring best practices are followed. Drive technology selection and standardization across the SaaS platform. Innovation & Continuous Improvement: Keep up-to-date with emerging No-Code/Low-Code and cloud-native technologies. Drive innovation in areas like AI-driven automation , composable applications , and event-driven architectures . Identify opportunities for improving developer productivity and reducing time-to-market . Required Skills & Qualifications: 8+ years of experience in software architecture, with at least 3+ years in designing No-Code/Low-Code platforms. Strong experience in Microservices Architecture , API Gateway , and event-driven design (Kafka, RabbitMQ, etc.) . Hands-on experience with cloud platforms (AWS, Azure, GCP) and cloud-native technologies (Kubernetes, Docker, Terraform). Proficiency in designing multi-tenant SaaS architectures and securing cloud applications. Knowledge of No-Code/Low-Code platforms like Mendix, OutSystems, Appian, Bubble, or similar. Deep understanding of RESTful APIs, GraphQL, gRPC , and integration patterns. Experience in DevOps practices including CI/CD, Infrastructure as Code (IaC), and observability . Strong problem-solving, analytical, and decision-making skills. Excellent communication and leadership skills to influence teams and stakeholders. Preferred Qualifications: Experience with AI-driven automation in No-Code/Low-Code platforms. Exposure to domain-driven design (DDD) and CQRS patterns . Experience in developing white-label solutions for B2B/B2C SaaS platforms. Experience in creating Content Management Systems (CMS) with self-service capabilities . Familiarity with FinOps and cost optimization strategies in cloud-based SaaS environments. Certifications in AWS Solutions Architect, TOGAF, or similar .

Roles & Responsibilities: Own and drive the full sales lifecycle: lead generation, discovery, proposal, negotiation, closure, and onboarding. Identify, connect, and build trusted relationships with key decision-makers, including CXOs, at mid to large-sized enterprises in Australia . Execute high-impact outreach strategies via cold calls, emails, LinkedIn, and networking. Create compelling business presentations tailored to client objectives and present them with confidence. Consistently meet and exceed monthly/quarterly sales targets. Collaborate with internal teams (Product, Legal, Operations) to ensure successful onboarding and account activation. Maintain up-to-date records and pipeline in the CRM, ensuring accurate forecasting and activity tracking. Stay up to date with market trends, competitor offerings, and emerging technologies. Required Skills and Qualifications: 48 years of experience in enterprise sales, ideally with exposure to SaaS or tech platforms. Proven track record in closing high-value B2B deals. Strong verbal and written English communication skills—clear, professional, and persuasive. Expertise in building and delivering business presentations using PowerPoint . Highly motivated, target-driven, and comfortable with outbound sales activity, including cold calling. Prior experience selling into the Australian market is a plus. Entrepreneurial mindset with the ability to work independently and as part of a team.

We are seeking a highly skilled and motivated Product QA Engineer who is passionate about quality and precision in software testing. This individual will be responsible for ensuring the quality of our web and mobile applications through meticulous testing processes and collaboration across teams. The ideal candidate is a detail-oriented professional with experience in product-based environments. KEY ACCOUNTABILITIES: - Develop, document, and maintain comprehensive test plans, test cases, and test scripts to ensure maximum test coverage. Perform and oversee testing at various levels, including functional, regression, and performance testing for our different web consoles and mobile platforms. Design and automate test scripts using tools such as Autify, Selenium, Cypress, TestNG, JUnit, and other automation frameworks. Execute API testing using Postman, Apollo GraphQL, Swagger, or similar tools, with a strong understanding of HTTP status codes, error codes, and API response analysis. Utilize tools like Workbench, phpMyAdmin for effective testing of Databases. Apply Agile methodologies in a Scrum environment, collaborating closely with development teams to deliver high-quality product increments. Engage in performance testing using Locust, JMeter, or similar tools to assess and ensure the system's scalability and reliability under different load conditions. Use Jenkins or similar continuous integration tools to support automated testing processes. Report and manage defects throughout the Defect Life Cycle using industry-standard project management tools, ensuring issues are resolved efficiently and thoroughly. Collaborate with cross-functional teams including developers, product managers, and business stakeholders to clarify requirements and ensure testing aligns with product goals. Required Skills and Qualifications: Proficiency in test automation tools like Selenium, Cypress, TestNG, and JUnit. Strong knowledge of API testing using Postman or Apollo GraphQL, with hands-on experience analyzing API responses and troubleshooting. Familiarity with SQL Server Management Studio, Visual Studio, and Swagger documentation. Hands-on experience with Agile methodologies, particularly in a Scrum environment. Knowledge of performance testing tools like Locust and JMeter. Experience with Git for version control and Jenkins for continuous integration. A solid understanding of the Software Testing Life Cycle (STLC) and Defect Life Cycle. Key Competencies: Detail-Oriented: A relentless pursuit of quality and an eye for identifying potential defects before they reach production. Analytical Skills: Strong problem-solving abilities, especially in analyzing complex API responses and software behaviors. Communication: Excellent written and verbal communication skills to effectively collaborate with cross-functional teams. Teamwork: Ability to work collaboratively in a fast-paced, agile environment. Qualifications: Education: B. Tech or B.E. in Computer Science, Engineering, or a related technical field. Experience: Proven experience in quality assurance in a product-based company, with a deep understanding of software testing principles. Why Join Us? Opportunity to be part of a rapidly growing, innovative product-based company. Collaborate with a talented, driven team focused on building high-quality software solutions. Competitive compensation and benefits package. If you are a QA professional who is passionate about software quality and ready to take on exciting challenges, we encourage you to apply.

Job Description: As an Inbound Customer Support Representative, you will be responsible for addressing customer inquiries, resolving issues, and providing product/service information via multiple communication channels including phone and email. Additionally, you'll actively engage with customers to identify opportunities for upselling or cross selling our products/services. Key Responsibilities: 1. Customer Support: Respond promptly to customer inquiries via phone and email in a professional and courteous manner. Identify and assess customers' needs to achieve satisfaction, striving to provide accurate and compliant solutions. Handle and resolve customer complaints, providing appropriate solutions and alternatives within the time limits and follow up to ensure resolution. Keep accurate records of customer interactions, transactions, comments, and complaints. 2. Sales: Engage with customers to promote and sell products/services. Identify upselling and cross-selling opportunities during customer interactions, effectively communicating product features and benefits. Meet or exceed sales goals and performance metrics on a consistent basis. 3. Product Knowledge: Maintain in-depth knowledge of our products/services, pricing, and promotions to confidently address customer inquiries and promote sales. Provide feedback and insights gathered from customer interactions to help improve products, services, and processes. 4. Qualifications: Any bachelors degree, or in a related field preferred. Proven work experience in customer support or sales role. Excellent communication and presentation skills. Strong problem-solving abilities and attention to detail. Ability to multitask, prioritize, and manage time effectively. Self-motivated and results oriented.

PURPOSE OF THE POSITION: We are looking for a highly skilled Information Security Manager to lead and implement ISO 27001 compliance, cybersecurity strategies, and risk management within our organization. The ideal candidate will establish and maintain security policies, manage information security risks, and ensure compliance with regulatory standards like SOC2, GDPR, and NIST frameworks. ROLES & RESPONSIBILITIES: ISO 27001 Implementation & Compliance : - Develop, implement, and maintain an Information Security Management System (ISMS) aligned with ISO 27001 standards. - Conduct ISO 27001 gap analysis, risk assessments, and audits to ensure compliance. - Define and enforce information security policies, procedures, and controls to safeguard data integrity, confidentiality, and availability. - Drive ISO 27001 certification efforts, ensuring successful audits and continuous improvements. - Lead security awareness training programs for employees to enhance the organization's security posture. Cybersecurity Strategy & Risk Management : - Develop and implement a cybersecurity strategy to protect against threats, vulnerabilities, and attacks. - Conduct regular penetration testing, vulnerability assessments, and security audits to identify and mitigate risks. - Implement Zero Trust architecture, access control mechanisms, and security best practices across IT infrastructure. - Monitor threat intelligence, security incidents, and cyber threats, responding with effective mitigation strategies. - Ensure security of cloud infrastructure (AWS, Azure, GCP) by enforcing IAM policies, encryption, and secure configurations. - Establish and manage a Security Incident Response Plan (SIRP) for rapid threat detection and mitigation. Regulatory Compliance & Governance : - Ensure compliance with ISO 27001, SOC2, GDPR, NIST, PCI-DSS, and other industry security frameworks. - Collaborate with internal teams to align security policies with business operations and regulatory requirements. - Work with external auditors and security consultants to maintain compliance certifications and regulatory audits. - Develop and maintain security metrics, dashboards, and reports for leadership and regulatory bodies. Security Operations & Monitoring : - Oversee SIEM (Security Information and Event Management) solutions for real-time threat detection. - Implement and manage Intrusion Detection & Prevention Systems (IDS/IPS), firewalls, and endpoint security solutions. - Develop and enforce incident response, disaster recovery, and business continuity plans. - Ensure data protection, encryption, and secure backup strategies are in place for all critical systems. EDUCATIONAL QUALIFICATION: Any Technical Degree BTech., B.E. BCA, MCA will be preferred. REQUIRED SKILLS & QUALIFICATIONS: - 5+ years of experience in information security, cybersecurity, or compliance roles. - Strong expertise in ISO 27001 implementation, auditing, and certification. - Hands-on experience with security risk assessments, vulnerability management, and threat modeling. - Deep understanding of cybersecurity frameworks (SOC2, NIST, CIS, GDPR, PCI-DSS). - Experience with SIEM solutions (Splunk, ELK, QRadar, or similar) for security monitoring. - Knowledge of firewalls, IDS/IPS, endpoint protection, and cloud security best practices. - Strong understanding of IAM, network security, encryption, and access control policies. - Certifications like CISM, CISSP, CISA, CEH, ISO 27001 Lead Auditor/Implementer are highly preferred. - Strong problem-solving, communication, and stakeholder management skills. PROFESSIONAL ATTRIBUTES: - Strong interpersonal and communication skills, being an effective team player, being able to work with individuals at all levels within the organization and building remote relationships. - Excellent English skills and experience working within a multi-location team. - Excellent prioritization skills, the ability to work well under pressure, and the ability to multi- task. - Ability to work independently with minimal supervision and to resolve problems on non-routine matters. WHY JOIN US? - Opportunity to be part of a rapidly growing, innovative product-based company. - Collaborate with a talented, driven team focused on building high-quality software solutions. - Competitive compensation and benefits package.

Purpose Of The Position: We are looking for a highly experienced Senior Data Scientist with a deep understanding of AI/ML technologies, including Recommendation Systems, Chatbots, Generative AI, and Large Language Models (LLMs). The ideal candidate will have hands-on experience in applying these technologies to solve real-world problems, working with large datasets, and collaborating with cross-functional teams to deliver innovative data-driven solutions.. Key Responsibilities : Design, develop, and optimize recommendation systems to enhance user experience and engagement across platforms. Build and deploy chatbots with advanced NLP capabilities for automating customer interactions and improving business processes. Lead the development of Generative AI solutions, including content generation and automation. Research and apply Large Language Models (LLMs) like GPT, BERT, and others to solve business-specific problems and create innovative solutions. Collaborate with engineering teams to integrate machine learning models into production systems, ensuring scalability and reliability. Perform data exploration, analysis, and feature engineering to improve model performance. Stay updated on the latest advancements in AI and ML technologies, proposing new techniques and tools to enhance our product capabilities. Mentor junior data scientists and engineers, providing guidance on best practices in AI/ML model development and deployment. Collaborate with product managers and business stakeholders to translate business goals into AI-driven solutions. Work on model interpretability, explainability, and ensure models are built in an ethical and responsible manner. Required Skills And Qualifications: 5+ years of experience in data science or machine learning, with a focus on building and deploying AI models. Strong expertise in designing and developing recommendation systems and working with collaborative filtering, matrix factorization, and content-based filtering techniques. Hands-on experience with chatbots using Natural Language Processing (NLP) and conversational AI frameworks. In-depth understanding of Generative AI, including transformer-based models and GANs (Generative Adversarial Networks). Experience working with Large Language Models (LLMs) such as GPT, BERT, T5, etc. Proficiency in machine learning frameworks such as TensorFlow, PyTorch, and Scikit-learn. Strong programming skills in Python and libraries such as NumPy, Pandas, Hugging Face, and NLTK. Experience with cloud platforms like AWS, GCP, or Azure for deploying and scaling machine learning models. Solid understanding of data pipelines, ETL processes, and working with large datasets using SQL or NoSQL databases. Knowledge of MLOps and experience deploying models in production environments. Strong problem-solving skills and a deep understanding of statistical methods and algorithms. Preferred Qualifications: Experience with Reinforcement Learning and Recommender Systems personalization techniques. Experience of working with AWS Bedrock services. Familiarity with ethical AI and model bias mitigation techniques. Experience with A/B testing, experimentation, and performance tracking for AI models in production. Prior experience mentoring junior data scientists and leading AI/ML projects. Strong communication and collaboration skills, with the ability to convey complex technical concepts to non-technical stakeholders. Why Join Us? Opportunity to be part of a rapidly growing, innovative product-based company. Collaborate with a talented, driven team focused on building high-quality software solutions. Competitive compensation and benefits package.

Overview of Job Role: We are looking for a skilled and motivated DevOps Engineer to join our growing team. The ideal candidate will have expertise in AWS, CI/CD pipelines, and Terraform, with a passion for building and optimizing scalable, reliable, and secure infrastructure. This role involves close collaboration with development, QA, and operations teams to streamline deployment processes and enhance system performance. Roles & Responsibilities: Leadership & Strategy Lead and mentor a team of DevOps engineers, fostering a culture of automation, innovation, and continuous improvement. Define and implement DevOps strategies aligned with business objectives to enhance scalability, security, and reliability. Collaborate with cross-functional teams, including software engineering, security, MLOps, and infrastructure teams, to drive DevOps best practices. Establish KPIs and performance metrics for DevOps operations, ensuring optimal system performance, cost efficiency, and high availability. Advocate for CPU throttling, auto-scaling, and workload optimization strategies to improve system efficiency and reduce costs. Drive MLOps adoption , integrating machine learning workflows into CI/CD pipelines and cloud infrastructure. Ensure compliance with ISO 27001 standards , implementing security controls and risk management measures. Infrastructure & Automation Oversee the design, implementation, and management of scalable, secure, and resilient infrastructure on AWS . Lead the adoption of Infrastructure as Code (IaC) using Terraform, CloudFormation, and configuration management tools like Ansible or Chef. Spearhead automation efforts for infrastructure provisioning, deployment, and monitoring to reduce manual overhead and improve efficiency. Ensure high availability and disaster recovery strategies, leveraging multi-region architectures and failover mechanisms. Manage Kubernetes (or AWS ECS/EKS) clusters , optimizing container orchestration for large-scale applications. Drive cost optimization initiatives , implementing intelligent cloud resource allocation strategies. CI/CD & Observability Architect and oversee CI/CD pipelines , ensuring seamless automation of application builds, testing, and deployments. Enhance observability and monitoring by implementing tools like CloudWatch, Prometheus, Grafana, ELK Stack, or Datadog. Develop robust logging, alerting, and anomaly detection mechanisms to ensure proactive issue resolution. Security & Compliance (ISO 27001 Implementation) Lead the implementation and enforcement of ISO 27001 security standards , ensuring compliance with information security policies and regulatory requirements. Develop and maintain an Information Security Management System (ISMS) to align with ISO 27001 guidelines. Implement secure access controls, encryption, IAM policies, and network security measures to safeguard infrastructure. Conduct risk assessments, vulnerability management, and security audits to identify and mitigate threats. Ensure security best practices are embedded into all DevOps workflows, following DevSecOps principles . Work closely with auditors and compliance teams to maintain SOC2, GDPR, and other regulatory frameworks . Required Skills and Qualifications: 5+ years of experience in DevOps, cloud infrastructure, and automation, with at least 3+ years in a managerial or leadership role . Proven experience managing AWS cloud infrastructure at scale, including EC2, S3, RDS, Lambda, VPC, IAM, and CloudFormation. Expertise in Terraform and Infrastructure as Code (IaC) principles . Strong background in CI/CD pipeline automation with tools like Jenkins, GitHub Actions, GitLab CI, or CircleCI. Hands-on experience with Docker and Kubernetes (or AWS ECS/EKS) for container orchestration. Experience in CPU throttling, auto-scaling, and performance optimization for cloud-based applications. Strong knowledge of Linux/Unix systems, shell scripting, and network configurations . Proven experience with ISO 27001 implementation , ISMS development, and security risk management. Familiarity with MLOps frameworks like Kubeflow, MLflow, or SageMaker, and integrating ML pipelines into DevOps workflows. Deep understanding of observability tools such as ELK Stack, Grafana, Prometheus, or Datadog. Strong stakeholder management, communication, and ability to collaborate across teams. Experience in regulatory compliance, including SOC2, ISO 27001, and GDPR . Professional Attributes: Strong interpersonal and communication skills, being an effective team player, being able to work with individuals at all levels within the organization and building remote relationships. Excellent prioritization skills, the ability to work well under pressure, and the ability to multi-task.

PURPOSE OF THE POSITION: We are looking for a passionate and experienced UI/UX Lead to join our team and drive the design vision of our SaaS platform. As the UI/UX Lead, you will be responsible for delivering a seamless and delightful user experience, owning and evolving our design system, and leading the charge on conversion rate optimization (CRO) to continuously improve user engagement and business outcomes. KEY RESPONSIBILITIES: Design Ownership: Lead the end-to-end design process across the SaaS platform from discovery, user flows, wireframes, and prototypes to high-fidelity UI. Design System Management: Build, document, and maintain a scalable design system that ensures consistency, accessibility, and brand alignment across products. User-Centered Design: Champion user needs through research, usability testing, and data analysis to inform design decisions. Conversion Rate Optimization: Work closely with product, marketing, and analytics teams to implement data-driven design changes that improve key performance metrics such as sign-ups, onboarding success, and feature adoption. Collaboration: Collaborate with cross-functional teams including product managers, developers, and marketing to bring ideas to life. Mentorship: Guide and mentor junior designers, helping them grow their skills and contribute effectively. Continuous Improvement: Stay up to date on UX/UI trends, tools, and technologies to constantly improve our user interfaces and experiences. KEY REQUIREMENTS: 7+ years of experience in UI/UX design, with at least 2 years in a lead or senior role designing for SaaS products. Strong portfolio showcasing end-to-end product design and CRO impact. Deep understanding of design systems, component libraries, and Figma (or equivalent design tools). Experience with user research, usability testing, A/B testing, and data-informed design decisions. Solid grasp of responsive design principles and accessibility standards (WCAG). Excellent communication skills and ability to explain design rationale to both technical and non-technical stakeholders. Familiarity with tools such as Google Analytics, Hotjar, Mixpanel, or similar for tracking user behavior and optimization opportunities. NICE TO HAVE: Experience with front-end technologies (HTML, CSS, React, etc.) is a plus. Knowledge of behavioral psychology or persuasive design principles. Experience working in Agile or Scrum environments. Experience designing UI/UX for comparison journeys (e.g., feature, price, or product comparisons) that drive user decision-making.

PURPOSE OF THE POSITION: Econnex is seeking a highly skilled Paid Media Specialist to lead and optimize our multi-million dollar Google Ads campaigns. This role requires a data-driven marketer with expertise in scaling paid media, optimizing for better ROI, and ensuring maximum efficiency in ad spend. You will be responsible for developing, executing, and refining strategies that scale our Google Ads budget from $5M to $12M+ while reducing CPA . If you thrive in a fast-paced environment and love working with performance-driven marketing, this role is for you! ORGANISATIONAL CONTEXT CIMET currently provides end-to-end comparison and signup of Energy, Telco, Credit Cards, Personal loan, and residential solar plans through its online solution in a B2B and B2C environment. It presently caters to various Providers and has several White label partners and other co-branded partners. This portfolio will further expand over the next 18 months across financial services (loans and insurance products). The online comparison market is extremely crowded in Australia, with most comparators providing a light touch directory solution. CIMET saw this as an opportunity and developed a fully integrated online comparison and signup platform. On 15 March 2022, CIMET decided to partner with iSelect who acquired a 49% stake in CIMET Holdings Going forward, CIMET will use this investment from iSelect to expand into new verticals including Home loans, Car loans, Life Insurance, Health Insurance, Pet Insurance among others. Additionally, CIMET has plans to expand into multiple geographies including India. CIMET today has around 130+ resources across Australia and India and will grow to over 200 over the next 2 years. KEY ACCOUNTABILITIES: 1. Campaign Strategy & Execution: Develop and execute high-impact Google Ads campaigns across Search, Display, YouTube, Discovery, and Performance Max . Scale campaigns efficiently, ensuring a 3X growth in ad spend while maintaining or reducing CPA . Implement dynamic ad targeting, audience segmentation, and AI-driven bid strategies . Lead expansion into new paid media channels (Meta Ads, TikTok, LinkedIn, Native Ads, etc.). 2. Optimization & ROI Improvement Continuously optimize ad creatives, bidding strategies, and keyword selection to maximize performance. Reduce wasted spend by refining negative keywords, audience exclusions, and dayparting strategies . Improve Quality Score, Ad Rank, and CTRs to lower CPC and increase conversions. A/B test landing pages, ad copy, and creative formats to maximize conversion rates . 3. AI & Automation Implementation Leverage Google Ads scripts, API automation, and AI tools for real-time optimizations. Implement automated budget pacing tools to dynamically adjust spend based on performance. Build and manage real-time dashboards to track campaign performance across all channels. 4. Data Analysis & Performance Tracking Use Google Analytics 4, BigQuery, and Data Studio to track full-funnel performance. Develop predictive models to forecast CPA trends and optimize budget allocations . Set up advanced attribution modeling (Data-Driven Attribution) to analyze multi-touch conversions. 5. Competitive & Market Analysis Conduct Auction Insights and Competitor Benchmarking to gain market share. Identify new growth opportunities in the paid media landscape . Stay up-to-date with Google Ads updates, algorithm changes, and industry trends . Key Skills & Qualifications 4-7 years of experience in performance marketing & paid media strategy . Proven experience in managing large-scale Google Ads accounts ($5M+ budgets). Expertise in Google Ads, Performance Max, YouTube Ads, Display Ads, and Discovery Campaigns . Strong knowledge of Google Analytics 4, Looker Studio, and BigQuery . Experience with automation tools, Google Ads Scripts, and API integrations . Strong analytical mindset with proficiency in SQL, Excel, and data visualization tools . Deep understanding of conversion rate optimization (CRO), landing page testing, and audience targeting . Experience with AI-driven campaign optimization & predictive analytics is a plus.