Ecommerce Marketing Manager

Green Aura is building a premium, transparent, herbal supplement brand with a strong focus on quality, education-led marketing, and sustainable long-term customer value. We operate across D2C (website) and marketplaces (Amazon), with a sharp focus on performance, retention, and brand trust.

Ecommerce Marketing Manager

• Own 

  D2C revenue targets

   and channel-level growth plans.
• Build monthly/weekly action plans to improve 

  traffic, conversion rate, AOV, repeat rate, and CAC:LTV

  .
• Drive consistent improvement through structured experimentation and disciplined execution.

• Plan and manage paid media budgets across 

  Meta, Google, Amazon Ads

   (in-house or with agency).
• Build testing frameworks for 

  hooks, creatives, landing pages, audiences, and offers

  .
• Monitor daily performance; take corrective actions to improve 

  ROAS, MER, CAC, CVR

  .

• Optimize store journeys: product pages, bundles, checkout, upsells, and post-purchase flows.
• Collaborate with design/content to create high-converting landing pages and product storytelling.
• Own implementation of tools/apps (reviews, bundles, tracking, heatmaps, popups, etc.).
  

• Own retention engine: 

  welcome series, abandoned checkout, post-purchase, replenishment, winback

  .
• Drive 

  repeat purchases

   through segmentation, lifecycle campaigns, and smart offers.
• Work with customer support to improve FAQ content, objections handling, and reductions in RTO/cancellations (where applicable).
  

• Coordinate Amazon listing optimization: 

  A+ content, creatives, keywords, pricing, promotions

  .
• Manage Amazon advertising structure and improve organic rank through disciplined execution.
  

• Build a creative pipeline with consistent output: UGC, founder-led, educational and product-led creatives.
• Develop briefs, creative testing plans, and performance reviews (weekly creative scorecards).
• Ensure claims/disclaimers remain compliant for supplements/nutraceutical category.
  

• Ensure clean tracking: pixels/events, GA4, attribution logic, and consistent reporting.
• Publish weekly performance reports with insights, actions, and owners.
• Maintain dashboards for channel KPIs and unit economics.
  

• D2C revenue growth and contribution margin improvement
• CAC, ROAS/MER, CVR, AOV, and Repeat Purchase Rate
• Creative testing velocity and win-rate
• Funnel health: session-to-purchase conversion, checkout completion, refund/return/RTO reduction (as relevant)
• Operational excellence: reporting cadence, follow-through, speed of execution
  

• 3–7 years experience in 

  D2C ecommerce growth / performance marketing

   (supplements/FMCG preferred).
• Hands-on experience with 

  Meta Ads

   and 

  Shopify

   ecosystem; strong CRO understanding.
• Strong analytical ability: comfortable with dashboards, cohorts, unit economics, and attribution trade-offs.
• Strong ownership mindset: can plan, execute, review, and iterate without constant supervision.
• Ability to coordinate with agencies, designers, editors, influencers, and developers.
  

• Experience in 

  nutraceuticals/supplements

   marketing and compliance awareness.
• Amazon Ads + listing optimization experience.
• Experience with Klaviyo (or equivalent), WhatsApp automation, and lifecycle segmentation.
• Basic creative direction skills (UGC briefs, hook frameworks, offer positioning).
  

• Hybrid flexibility is offered, but 

  commitment to results is non-negotiable

  .
• We value speed with quality, structured thinking, and honest reporting.
• You should enjoy ownership, experimentation, and performance accountability.
  

Competitive salary + performance-linked incentives (based on experience and capability).

Send:

1. Your resume
2. A short note on 

   2 brands you scaled and what you improved

    (metrics if possible)
3. A sample weekly growth report or dashboard (optional but preferred)