Ecommerce Manager

Vayu Farms is a new-age FMCG brand preparing to launch a range of mindful, flavour-driven snacking products. We are entering the market through online channels, with a strong focus on marketplaces such as Amazon, Flipkart, Blinkit, BigBasket, Zepto, and other grocery aggregators.

As we build our foundation, we are looking for an E-commerce Manager who can set up our entire online ecosystem from scratch and drive early-stage growth.

Role Overview

builder role

You will work directly with the founder and play a pivotal part in shaping Vayu Farms’ digital-first strategy.

Key Responsibilities

Marketplace Launch & Setup

• Create and launch product listings across Amazon, Flipkart, Blinkit, BigBasket, Zepto, and emerging platforms.
• Prepare an SEO listing: titles, bullets, keywords, A+ content, and product imagery.
• Set up category approvals, compliance uploads, FSSAI documentation, and backend configurations.
• Build SOPs for pricing, promotions, and catalogue updates.

Website Readiness (Shopify)

• Assist in planning the D2C website structure, content, and product pages.
• Support integration of website analytics tools (GA4, Meta Pixel).

Performance Marketing Coordination

• Work with the founder and agencies/freelancers to set up initial ads.
• Track performance on Amazon Ads, Meta Ads, and Google Ads once campaigns begin.
• Maintain weekly dashboards (ROAS, CAC, visibility, CTR).

Operations & Logistics Setup

• Work with 3PL partners (Shiprocket/Delhivery) to set up dispatch workflows.
• Build and manage order fulfilment SOPs for early orders.
• Set up systems to track RTO %, NDRs, shipping cost optimisation, and inventory accuracy.

Data, Reporting & Insights

• Build the brand’s first MIS dashboards covering:
• Marketplace sales
• Inventory
• Returns/cancellations
• SKU-level contribution
• Evaluate early trends and recommend actions (pricing, packaging, variants, bundles).

Content Coordination

• Work with designers to develop listing images, lifestyle content, and marketplace creatives.
• Assist in shaping the first marketing calendar for launch and festive seasons.

Requirements

• 2–4 years of experience in

  FMCG e-commerce

  (mandatory).
• Must have hands-on experience launching or managing FMCG/Food products online.
• Strong understanding of Seller Central, Flipkart Seller Hub, and grocery category nuances.
• Excellent Excel/Google Sheets skills.
• Ability to create structure where none exists, solve new problems, and build processes from zero.
• Strong communication and stakeholder management skills.

What We Offer

• Opportunity to build the brand’s e-commerce engine from day one.
• High ownership, autonomy, and direct interaction with the founder.
• Competitive salary based on FMCG market norms.
• Fast-paced startup environment with meaningful learning and responsibility.

How to Apply

“E-Commerce Manager – Vayu Farms”