E-commerce Merchandiser

About Linen Trail

Linen Trail is a sustainable slow-fashion brand specializing in 100% pure linen men’s wear — shirts, trousers, kurtas, jackets, co-ord sets. As a direct-to-consumer label, we strive to bring high quality, minimal design, and great user experience to our customers. You’ll join a small, agile team where your decisions directly affect our brand presence and sales.

As E-commerce Merchandiser at Linen Trail, you will be responsible for ensuring our online catalog and storefront deliver a compelling, seamless shopping experience. You will handle product listings, page optimization, collection / category structuring, and collaborate across design, marketing, and operations to drive conversion and discoverability.

You are a blend of a storyteller, data-analyst, and executioner — making sure the right products are shown in the right way, at the right time.

Product Listings & Catalog Management

• Create, upload, and maintain product listings (title, descriptions, attributes, size/color variants, images)
• Ensure consistency of information, correct taxonomy, metadata and categorization
• Monitor for missing content or errors and fix them proactively
• Use best practices in SEO (product titles, meta descriptions, alt text) to improve organic search visibility

Collection & Category Page Optimization

• Structure and maintain collection / category pages with logic, filtering, sorting
• Curate “featured”, “new arrivals”, “best sellers”, “shop by fabric / season / occasion” collections
• Work on banners, hero placements, on-site merchandising blocks
• A/B test positioning of products, banner creatives, sorting logic

Merchandising & Visual Strategy

• Collaborate with design / creative to align product visuals with brand aesthetics
• Propose which products to push / highlight during promotions or season launches
• Work with marketing to coordinate campaigns / launches (ensure front-end readiness)
• Plan and execute merchandising calendar (site refreshes, seasonal changes)

Data & Insights

• Monitor key metrics: conversion, click-through on category pages, bounce, add-to-cart, etc.
• Identify underperforming listings and propose improvements
• Use sales and traffic data to recommend product mix, site exposure changes
• Generate regular reports and insights to the founder / leadership

Cross-functional Collaboration & Support

• Liaise with operations / inventory team to ensure availability, stock status reflected online
• Work with customer support to flag errors / feedback on product pages
• Assist in QA / testing of site features (e.g. new filters, search, page layouts)
• Escalate and help coordinate fixes with developers / designers if product data or UI issues emerge

Continuous Improvement & Stay Updated

• Stay up to date with e-commerce / fashion / digital merchandising trends
• Suggest improvements and innovations (e.g. personalization, smart recommendations)
• Document SOPs for listing, merchandising, optimizations
  

• Bachelor’s degree in Marketing, Commerce, Business, or relevant field
• 0.5-2 years experience in e-commerce merchandising, catalog management, or similar (especially fashion / apparel / lifestyle brands)
• Solid understanding of e-commerce best practices (SEO, UI/UX, site navigation, filters, search)
• Experience managing product listing platforms / CMS / storefront systems (Shopify, Magento, WooCommerce etc)
• Analytical mindset: comfortable with data, Excel (or Google Sheets), reporting tools
• Strong attention to detail (typos, consistency, image quality)
• Good communication skills — you’ll coordinate across teams
• Proactive, self-motivated, and able to manage multiple tasks
• A sensibility for design / visual aesthetics (appreciation for cohesive brand look)

Bonus / Preferred

• Experience with conversion optimization / A/B testing
• Knowledge of SEO tools (e.g., Ahrefs, SEMrush)
• Familiarity with analytics tools (Google Analytics, heatmaps, search analytics)
• Understanding of sustainable / fashion space

• Direct impact — your work affects brand perception, sales & growth
• Exposure to all parts of D2C fashion business: design, operations, marketing
• Opportunity to help build systems, scale processes from ground up
• Learning, ownership, growth potential as the brand grows