We’re a fast-growing Company with Womenswear brands that are rewriting the rules with a sharp eye for aesthetics, data, and culture. If you live for ROAS, know your way around Meta dashboards like the back of your hand, and understand the power of storytelling and segmentation — we want you on our team. What You’ll Do: Plan, execute, and optimize paid marketing campaigns across Meta, Google, YouTube, Pinterest, etc. Monitor key performance metrics and regularly report on ROI, CAC, LTV, and CPA Run A/B tests to improve creatives, targeting, landing pages, and copy Collaborate with design and content teams to align campaign messaging Suggest and implement data-backed strategies to scale performance Stay up-to-date with digital trends, algorithm changes, and ad tools You Should Have: 2–3 years of hands-on experience in performance marketing (fashion, lifestyle, beauty brands preferred) Proven track record of scaling paid campaigns with strong ROAS Working knowledge of Meta Ads Manager, Google Ads, GA4, and email/SMS marketing tools Strong analytical skills — you can slice and dice data to find the story Creative chops to guide ad visuals and messaging when needed A proactive, test-and-learn attitude Bonus Points If You: Have experience with influencer-led or content-driven campaigns Are familiar with Shopify or other DTC platforms Have dabbled in organic strategy and know how to bridge paid + organic seamlessly Why Join Us: Work with a brand that values creativity and conversion Be part of a lean, driven, creative team Plenty of room to experiment and own performance Great energy, growth opportunities, and no boring ads (we promise) Show more Show less
**Job Description** As an E-commerce Merchandiser at Bluethread, you will play a crucial role in developing and implementing merchandising strategies to enhance the online shopping experience for our customers. Your responsibilities will include conducting market research, analyzing customer behaviors, managing online product listings, cataloguing, optimizing product visibility, and ensuring accurate inventory levels. You will work closely with the marketing and sales teams to create a seamless online shopping journey. **Key Responsibilities** - Develop and implement effective merchandising strategies - Conduct market research and analyze customer behaviors - Manage online product listings and optimize product visibility - Ensure accurate inventory levels and cataloguing - Collaborate with marketing and sales teams to enhance the online shopping experience **Qualifications** - Strong communication and customer service skills - Experience in merchandising and retail management - Knowledge of online merchandising and E-commerce platforms - Excellent analytical and problem-solving skills - Ability to work independently and collaboratively within a team - Preferred experience in E-commerce platforms and tools like Shopify, Vin Seller - Bachelor's degree in Business, Marketing, or related field preferred,
We’re hiring at Blue Thread Brands ! We’re looking for a Head of Sales & Marketing to lead our growth across D2C and marketplace channels. If you’re passionate about scaling brands, building strategies, and driving measurable results across performance marketing, SEO, marketplaces (MyntraLuxe, Nykka Fashion), and new-age sales channels — we’d love to meet you. What you’ll do: Own sales & marketing strategy across D2C website + marketplaces Independently run performance marketing campaigns end-to-end (Meta, Google, YouTube, affiliates, etc.) Manage all growth metrics: CAC, LTV, ROAS, retention, AOV, conversion rate Drive organic traffic through SEO & content strategy Manage marketplaces: merchandising, promotions & catalog optimization Build brand presence via creative campaigns, influencers & content Experiment with emerging sales channels and new growth opportunities What we’re looking for: 6–8 years of experience in D2C / e-commerce sales & marketing Hands-on expertise in performance marketing — able to plan, execute, and optimize campaigns without agency dependence Strong analytical mindset with proven results in scaling revenue Balance of strategic thinking + execution skills Prior experience in fashion/lifestyle D2C brands is a plus 💼 Role: Full-time | Location: Gurgaon | Onsite 💰 Compensation: Negotiable based on value If this sounds like you (or someone you know), we'd love to hear from you. Let’s build the future of D2C fashion together ✨ #D2C #Ecommerce #Hiring #Marketing #PerformanceMarketing #BlueThreadBrands