We’re a fast-growing Company with Womenswear brands that are rewriting the rules with a sharp eye for aesthetics, data, and culture. If you live for ROAS, know your way around Meta dashboards like the back of your hand, and understand the power of storytelling and segmentation — we want you on our team. What You’ll Do: Plan, execute, and optimize paid marketing campaigns across Meta, Google, YouTube, Pinterest, etc. Monitor key performance metrics and regularly report on ROI, CAC, LTV, and CPA Run A/B tests to improve creatives, targeting, landing pages, and copy Collaborate with design and content teams to align campaign messaging Suggest and implement data-backed strategies to scale performance Stay up-to-date with digital trends, algorithm changes, and ad tools You Should Have: 2–3 years of hands-on experience in performance marketing (fashion, lifestyle, beauty brands preferred) Proven track record of scaling paid campaigns with strong ROAS Working knowledge of Meta Ads Manager, Google Ads, GA4, and email/SMS marketing tools Strong analytical skills — you can slice and dice data to find the story Creative chops to guide ad visuals and messaging when needed A proactive, test-and-learn attitude Bonus Points If You: Have experience with influencer-led or content-driven campaigns Are familiar with Shopify or other DTC platforms Have dabbled in organic strategy and know how to bridge paid + organic seamlessly Why Join Us: Work with a brand that values creativity and conversion Be part of a lean, driven, creative team Plenty of room to experiment and own performance Great energy, growth opportunities, and no boring ads (we promise) Show more Show less
**Job Description** As an E-commerce Merchandiser at Bluethread, you will play a crucial role in developing and implementing merchandising strategies to enhance the online shopping experience for our customers. Your responsibilities will include conducting market research, analyzing customer behaviors, managing online product listings, cataloguing, optimizing product visibility, and ensuring accurate inventory levels. You will work closely with the marketing and sales teams to create a seamless online shopping journey. **Key Responsibilities** - Develop and implement effective merchandising strategies - Conduct market research and analyze customer behaviors - Manage online product listings and optimize product visibility - Ensure accurate inventory levels and cataloguing - Collaborate with marketing and sales teams to enhance the online shopping experience **Qualifications** - Strong communication and customer service skills - Experience in merchandising and retail management - Knowledge of online merchandising and E-commerce platforms - Excellent analytical and problem-solving skills - Ability to work independently and collaboratively within a team - Preferred experience in E-commerce platforms and tools like Shopify, Vin Seller - Bachelor's degree in Business, Marketing, or related field preferred,
We’re hiring at Blue Thread Brands ! We’re looking for a Head of Sales & Marketing to lead our growth across D2C and marketplace channels. If you’re passionate about scaling brands, building strategies, and driving measurable results across performance marketing, SEO, marketplaces (MyntraLuxe, Nykka Fashion), and new-age sales channels — we’d love to meet you. What you’ll do: Own sales & marketing strategy across D2C website + marketplaces Independently run performance marketing campaigns end-to-end (Meta, Google, YouTube, affiliates, etc.) Manage all growth metrics: CAC, LTV, ROAS, retention, AOV, conversion rate Drive organic traffic through SEO & content strategy Manage marketplaces: merchandising, promotions & catalog optimization Build brand presence via creative campaigns, influencers & content Experiment with emerging sales channels and new growth opportunities What we’re looking for: 6–8 years of experience in D2C / e-commerce sales & marketing Hands-on expertise in performance marketing — able to plan, execute, and optimize campaigns without agency dependence Strong analytical mindset with proven results in scaling revenue Balance of strategic thinking + execution skills Prior experience in fashion/lifestyle D2C brands is a plus 💼 Role: Full-time | Location: Gurgaon | Onsite 💰 Compensation: Negotiable based on value If this sounds like you (or someone you know), we'd love to hear from you. Let’s build the future of D2C fashion together ✨ #D2C #Ecommerce #Hiring #Marketing #PerformanceMarketing #BlueThreadBrands
Company Description Welcome to Bluethread, the ultimate hub of fashion excellence and creativity. Bluethread is a leading conglomerate proud to own and nurture a diverse portfolio of exceptional fashion brands, each with a unique identity and distinct aesthetics. With a keen eye for trends, a passion for quality, and an unwavering commitment to style, Bluethread offers everything from chic urban wear to timeless classics. Our state-of-the-art manufacturing units, equipped with cutting-edge technology and a highly skilled workforce, ensure superior quality and efficient production across all our brands. Moreover, we prioritize sustainability and ethical practices throughout our supply chain. Role Description This is a full-time, on-site role for a Social Media and Influencer Marketing Executive located in Gurugram. The role involves developing and executing social media strategies, managing influencer partnerships, and engaging with the brand's audience across various platforms. Day-to-day tasks include creating compelling content, monitoring social media metrics, and staying updated on trends. Additionally, the role involves coordinating with public relations and sales teams to ensure cohesive marketing efforts. Qualifications Communication and Public Relations skills Experience in Influencer Marketing and Social Media Marketing Sales skills Excellent written and verbal communication abilities Ability to work on-site in Gurugram Experience in the fashion industry is a plus Bachelor's degree in Marketing, Communications, or a related field
Job Title : Graphic Designer & Video Editor Company: Bluethread Brands Pvt. Ltd. Location: Gurgaon On site Experience: 3-5 Years Industry: D2C Lifestyle Brands Type: Full-time About Bluethread Brands Pvt. Ltd. At Bluethread Brands Pvt. Ltd. , we craft meaningful connections between lifestyle brands and modern consumers. As a fast-growing D2C company, we believe that great design and impactful storytelling are at the heart of building iconic brands. We’re now on the lookout for a creative and detail-oriented Graphic Designer & Video Editor who can translate concepts into visually engaging designs and videos that resonate with our audience. Key Responsibilities: Creative Conceptualization: Collaborate with marketing, product, and brand teams to conceptualize and execute compelling visuals and video campaigns tailored to D2C lifestyle brands. Graphic Design: Create engaging graphics for social media, website, email campaigns, ads, packaging, and offline materials in line with brand guidelines. Video Production: Plan, edit, and produce high-quality video content, including brand stories, product videos, tutorials, and social media reels. End-to-End Execution: Take ownership of projects from ideation to final delivery, ensuring high standards of design and storytelling. Brand Consistency: Ensure consistency in visual tone, style, and branding across all digital and offline platforms. Trend Analysis: Stay updated with design, video, and social media trends, bringing fresh ideas to the table. Collaboration: Work closely with the creative and marketing teams to understand business goals and deliver visual content that drives results. What We’re Looking For: 3-5 years of professional experience in graphic design and video editing, preferably for D2C lifestyle brands. Strong portfolio showcasing high-quality graphic design and video projects. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and other relevant tools. Experience in motion graphics and animation is a plus. Solid understanding of visual storytelling, composition, color theory, typography, and branding. Ability to manage multiple projects and meet deadlines without compromising quality. Creative thinker with a keen eye for aesthetics and details. Strong communication skills and a collaborative mindset. Why Join Us? Opportunity to work with fast-growing lifestyle brands in the D2C space. Creative freedom to experiment and bring fresh ideas to life. Collaborative and dynamic work environment. Competitive salary and performance-based incentives. Flexible work culture with opportunities for professional growth.
Job Title: Accountant – On-site (Gurgaon) Location: Gurgaon, Haryana Company: Bluethread Brands Pvt. Ltd. Type: Full-time, On-site About Bluethread Brands Bluethread Brands is home to some of India’s fastest-growing fashion and lifestyle labels, including Dorabi and Aamili We’re redefining handcrafted fashion with a focus on design, sustainability, and scale — and we’re looking for a detail-oriented Accountant to join our finance team at our Gurgaon headquarters. Role Overview We’re looking for a proactive, reliable Accountant who can take full ownership of all accounting operations — from daily bookkeeping and reconciliations to GST filings and monthly financial reports. This is an on-site role ideal for someone who enjoys structure, accuracy, and end-to-end financial ownership. Key Responsibilities Manage all day-to-day accounting operations — entries, invoices, bills, vouchers, payments, receipts, etc. Maintain accurate ledgers and ensure inter-brand financials are reconciled. Handle all statutory compliances , including GST , TDS , and monthly returns . Prepare monthly Profit & Loss , Balance Sheet , and Cash Flow Statements . Perform complete reconciliations including: Bank Reconciliation Vendor & Supplier Reconciliation Customer & Advance Reconciliation Inter-company / Inter-brand Reconciliation Inventory & Stock Reconciliation Payment Gateway & Shopify Reconciliation Manage petty cash , employee reimbursements, and vendor payments. Assist in monthly, quarterly, and annual audits with internal and external auditors. Maintain organized, accurate financial documentation for all transactions. Generate periodic MIS and financial reports for management review. Requirements Bachelor’s degree in Commerce, Accounting, or Finance (B.Com / M.Com preferred) 3-5 years of accounting experience (preferably in retail, fashion, or startup environments) Proficiency in Tally ERP (mandatory) Working knowledge of Excel , Zoho Books , or QuickBooks is an added advantage Sound understanding of GST, TDS, and compliance norms Strong analytical, organizational, and time-management skills Ability to work independently with accuracy and accountability
Position: Assistant Fashion Merchandiser Location: Gurgaon, Haryana (On-site) Company: BlueThread Brands Pvt. Ltd. (Parent company of Dorabi & Aamili) About Us At BlueThread Brands , we are building India's leading modern handcrafted fashion house home to Dorabi and Aamili brands rooted in design innovation, sustainability, and everyday elegance. We are expanding rapidly and looking for an Assistant Fashion Merchandiser who can help bring our vision from sketch to shelf with precision and creativity. Key Responsibilities 1. Product Planning & Development Assist in planning seasonal collections across product categories. Coordinate with design, production, and sourcing teams to ensure timely sampling and approvals. Maintain line sheets, costing sheets, and tech packs. Conduct trend research, fabric sourcing, and competitor benchmarking. 2. Inventory & Order Management Track stock levels and ensure replenishment based on sales velocity. Coordinate with production and logistics for order fulfillment and dispatches. Support in purchase order creation, vendor follow-ups, and production timelines. 3. Merchandising Analytics Analyze sales performance by category, SKU, and collection to identify fast- and slow-moving items. Prepare weekly and monthly merchandising reports with actionable insights. Collaborate with marketing and e-commerce teams to optimize product visibility and pricing. 4. Visual & E-commerce Merchandising Assist in planning product launches, catalog shoots, and online merchandising. Ensure correct product data, imagery, and descriptions across all selling platforms (website, marketplaces, etc.). Coordinate cross-department communication between design, marketing, and operations. Required Skills & Qualifications Bachelor's degree in Fashion Merchandising, Fashion Management, Textile Design, or related field. 12 years of relevant experience in merchandising, production coordination, or retail buying (fashion/apparel). Proficiency in Excel/Google Sheets and data management. Strong organizational skills and attention to detail. Excellent communication and vendor management skills. Ability to multitask, prioritize, and work in a fast-paced environment. Preferred Skills Familiarity with Shopify, Canva, and basic ERP tools. Understanding of fabric types, dyeing techniques, and garment construction. Passion for handcrafted and sustainable fashion.
Job Title : Graphic Designer & Video Editor Company: Bluethread Brands Pvt. Ltd. Location: Gurgaon On site Experience: 3-5 Years Industry: D2C Lifestyle Brands Type: Full-time About Bluethread Brands Pvt. Ltd. At Bluethread Brands Pvt. Ltd. , we craft meaningful connections between lifestyle brands and modern consumers. As a fast-growing D2C company, we believe that great design and impactful storytelling are at the heart of building iconic brands. We’re now on the lookout for a creative and detail-oriented Graphic Designer & Video Editor who can translate concepts into visually engaging designs and videos that resonate with our audience. Key Responsibilities: Creative Conceptualization: Collaborate with marketing, product, and brand teams to conceptualize and execute compelling visuals and video campaigns tailored to D2C lifestyle brands. Graphic Design: Create engaging graphics for social media, website, email campaigns, ads, packaging, and offline materials in line with brand guidelines. Video Production: Plan, edit, and produce high-quality video content, including brand stories, product videos, tutorials, and social media reels. End-to-End Execution: Take ownership of projects from ideation to final delivery, ensuring high standards of design and storytelling. Brand Consistency: Ensure consistency in visual tone, style, and branding across all digital and offline platforms. Trend Analysis: Stay updated with design, video, and social media trends, bringing fresh ideas to the table. Collaboration: Work closely with the creative and marketing teams to understand business goals and deliver visual content that drives results. What We’re Looking For: 3-5 years of professional experience in graphic design and video editing, preferably for D2C lifestyle brands. Strong portfolio showcasing high-quality graphic design and video projects. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and other relevant tools. Experience in motion graphics and animation is a plus. Solid understanding of visual storytelling, composition, color theory, typography, and branding. Ability to manage multiple projects and meet deadlines without compromising quality. Creative thinker with a keen eye for aesthetics and details. Strong communication skills and a collaborative mindset. Why Join Us? Opportunity to work with fast-growing lifestyle brands in the D2C space. Creative freedom to experiment and bring fresh ideas to life. Collaborative and dynamic work environment. Competitive salary and performance-based incentives. Flexible work culture with opportunities for professional growth.
As a Graphic Designer & Video Editor at Bluethread Brands Pvt. Ltd., you will play a crucial role in translating concepts into visually engaging designs and videos that resonate with our audience. Here's what you can expect in this role: **Key Responsibilities:** - Collaborate with marketing, product, and brand teams to conceptualize and execute compelling visuals and video campaigns tailored to D2C lifestyle brands. - Create engaging graphics for social media, website, email campaigns, ads, packaging, and offline materials in line with brand guidelines. - Plan, edit, and produce high-quality video content, including brand stories, product videos, tutorials, and social media reels. - Take ownership of projects from ideation to final delivery, ensuring high standards of design and storytelling. - Ensure consistency in visual tone, style, and branding across all digital and offline platforms. - Stay updated with design, video, and social media trends, bringing fresh ideas to the table. - Work closely with the creative and marketing teams to understand business goals and deliver visual content that drives results. **Qualifications Required:** - 3-5 years of professional experience in graphic design and video editing, preferably for D2C lifestyle brands. - Strong portfolio showcasing high-quality graphic design and video projects. - Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and other relevant tools. - Experience in motion graphics and animation is a plus. - Solid understanding of visual storytelling, composition, color theory, typography, and branding. - Ability to manage multiple projects and meet deadlines without compromising quality. - Creative thinker with a keen eye for aesthetics and details. - Strong communication skills and a collaborative mindset. At Bluethread Brands Pvt. Ltd., you will have the opportunity to work with fast-growing lifestyle brands in the D2C space, enjoy creative freedom, collaborate in a dynamic work environment, receive a competitive salary, and benefit from a flexible work culture with opportunities for professional growth.,
Job Title : Graphic Designer & Video Editor Company: Bluethread Brands Pvt. Ltd. Location: Gurgaon On site Experience: 3-5 Years Industry: D2C Lifestyle Brands Type: Full-time About Bluethread Brands Pvt. Ltd. At Bluethread Brands Pvt. Ltd. , we craft meaningful connections between lifestyle brands and modern consumers. As a fast-growing D2C company, we believe that great design and impactful storytelling are at the heart of building iconic brands. We’re now on the lookout for a creative and detail-oriented Graphic Designer & Video Editor who can translate concepts into visually engaging designs and videos that resonate with our audience. Key Responsibilities: Creative Conceptualization: Collaborate with marketing, product, and brand teams to conceptualize and execute compelling visuals and video campaigns tailored to D2C lifestyle brands. Graphic Design: Create engaging graphics for social media, website, email campaigns, ads, packaging, and offline materials in line with brand guidelines. Video Production: Plan, edit, and produce high-quality video content, including brand stories, product videos, tutorials, and social media reels. End-to-End Execution: Take ownership of projects from ideation to final delivery, ensuring high standards of design and storytelling. Brand Consistency: Ensure consistency in visual tone, style, and branding across all digital and offline platforms. Trend Analysis: Stay updated with design, video, and social media trends, bringing fresh ideas to the table. Collaboration: Work closely with the creative and marketing teams to understand business goals and deliver visual content that drives results. What We’re Looking For: 3-5 years of professional experience in graphic design and video editing, preferably for D2C lifestyle brands. Strong portfolio showcasing high-quality graphic design and video projects. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and other relevant tools. Experience in motion graphics and animation is a plus. Solid understanding of visual storytelling, composition, color theory, typography, and branding. Ability to manage multiple projects and meet deadlines without compromising quality. Creative thinker with a keen eye for aesthetics and details. Strong communication skills and a collaborative mindset. Why Join Us? Opportunity to work with fast-growing lifestyle brands in the D2C space. Creative freedom to experiment and bring fresh ideas to life. Collaborative and dynamic work environment. Competitive salary and performance-based incentives. Flexible work culture with opportunities for professional growth.