Director of Marketing and Demand Generation - US based HR Tech SaaS - 10X growth AI first mindset

PLEASE NOTE THAT IS A GLOBAL ROLE AND REQUIRES EXTENSIVE EXPERIENCE WITH US, EU AND OTHER GLOBAL MARKETS. THE WORK TIMES ALSO WILL BE HYBRID FROM 1 pm - 10 pm IST.

About SimplifyVMS

VMS platform

Director of Marketing & Demand Generation

Key Responsibilities

Marketing Strategy & Brand Leadership

• Develop and execute a

  comprehensive global marketing strategy

  to drive

  brand awareness, lead generation, and customer engagement

  .
• Position

  SimplifyVMS as the premier VMS solution

  in the market by leveraging

  thought leadership, content marketing, PR, and digital campaigns

  .
• Lead

  brand messaging and storytelling

  to differentiate our platform in the

  HR Tech SaaS

  landscape.
• Align

  marketing efforts with sales, product, and executive leadership

  to ensure a unified go-to-market (GTM) strategy.

Demand Generation & Growth Marketing

• Drive

  multi-channel demand generation programs

  that fuel

  pipeline growth and revenue acceleration across global locations including US, EU and APAC.

• Develop and optimize

  lead acquisition strategies

  through

  SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation

  .
• Implement data-driven

  growth marketing tactics

  to attract and convert

  enterprise HR, procurement, and talent acquisition leaders

  .
• Own and optimize the

  marketing funnel

  from awareness to conversion, ensuring a

  high-quality MQL-to-SQL pipeline

  .

Content & Thought Leadership

• Oversee the creation of

  compelling content

  including

  whitepapers, case studies, webinars, industry reports, and blogs

  that establish SimplifyVMS as a

  trusted authority

  in workforce solutions.
• Collaborate with

  analysts, influencers, and industry leaders

  to strengthen market credibility and drive

  earned media coverage

  .
• Develop and execute

  conference, event, and sponsorship strategies

  to position SimplifyVMS at the forefront of

  HR Tech and contingent workforce events

  .

Customer & Partner Marketing

• Build

  customer advocacy programs

  to leverage client success stories and testimonials in marketing efforts.
• Develop

  co-marketing initiatives

  with

  VMS, MSP, and HR Tech ecosystem partners

  to expand market reach.
• Enhance

  retention marketing strategies

  that support cross-sell, upsell, and expansion opportunities within existing accounts.

Analytics & Performance Optimization

• Define and track

  key marketing KPIs

  , including

  CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics

  .
• Utilize

  marketing automation, CRM, and analytics platforms

  (e.g., HubSpot, Marketo, Salesforce, Google Analytics) to drive campaign effectiveness.
• Continuously test, refine, and scale successful

  marketing programs

  using A/B testing and performance analysis.

Required Qualifications

• 10+ years of experience

  in

  B2B SaaS marketing, demand generation, or growth marketing

  , with at least

  5+ years in HR Tech, Workforce Management, or related industries

  .
• Should have prior experience of driving a 10X growth for a B2B SaaS platform over a 2-3 year period.
• Should have an AI first mindset and used the latest AI tools for marketing automation. Should have extensive marketing automation AI tools expertise.
• Extensive experience in US, EU and other global markets.
• Proven track record of

  driving revenue growth through digital marketing, demand generation, and ABM strategies

  .
• Deep understanding of

  HR Tech buyer personas

  , including

  HR leaders, procurement professionals, and workforce strategy executives

  .
• Experience in

  managing global marketing campaigns

  and

  working with enterprise sales teams

  .
• Strong expertise in

  marketing automation, CRM platforms (Salesforce, HubSpot, Marketo, Pardot), and analytics tools

  .
• Exceptional leadership and team management skills, with a

  growth mindset and data-driven decision-making approach

  .

Preferred Qualifications

• Experience scaling

  HR SaaS platforms

  and marketing to

  enterprise clients in the contingent workforce space

  .
• Expertise in

  VMS, MSP, direct sourcing, or talent acquisition technologies

  .
• Background in

  building high-performing marketing teams

  in fast-growing SaaS organizations.

Why Join SimplifyVMS?

• Lead the

  global marketing vision

  for a high-growth

  HR Tech SaaS company

  .
• Work with a

  passionate, innovative, and data-driven leadership team

  .
• Competitive compensation,

  performance-based incentives, and career growth opportunities

  .
• Drive transformation in

  the future of work, workforce automation, and talent technology

  .