Job
Description
Digital Platform Development: Lead the creation and enhancement of digital platform features and solutions, ensuring a seamless customer experience across web and mobile platforms. Capability in SEO, content analytics, driving product users and traffic, leverage various analytics tools for insights & actions Strategic Roadmap: Leverage market insights and customer preferences to identify feature gaps, define the product roadmap, and drive innovation. Go-to-Market Strategy: Develop and execute strategies to launch new features, drive adoption, and enhance customer engagement in collaboration with the Digital Org team. Cross-Functional Collaboration: Partner with teams across product, technology, marketing, design, operations, and analytics to bring features to life and unlock new business opportunities. Work with agile teams comprising engineers, UX/UI designers, marketers, data analysts, content strategists, and business leaders. Customer Behavior Analysis: Monitor and analyze customer behavior, pain points, and preferences to continually refine the platform and improve user experiences. Continuous Improvement: Focus on key metrics such as onboarding rates, revenue conversion, payment efficiency, scheme performance, and bounce rates to optimize customer journeys. Metrics and Performance: Track and analyze KPIs to measure the success of the platform and implement data-driven improvements. Revenue Growth: Drive revenue growth by creating and enhancing monetization opportunities through the digital platform. Role Requirements Experience & Expertise: Proven experience in digital platform management within B2B or B2C internet-based digital platforms In-depth understanding of the end-to-end customer lifecycle Skilled in leading cross-functional teams and managing partners/vendors to deliver results under tight deadlines. Analytical & Problem-Solving Skills: Strong analytical abilities and quantitative skills with a proven track record of using data and metrics to support assumptions and build business cases. Personal Attributes: Customer-obsessed with a keen interest in consumer products and digital solutions. Self-starter with curiosity, creativity, and a proactive approach to problem-solving. Thrives in ambiguous, fast-paced environments with strong attention to detail. Communication & Influence: Exceptional verbal and written communication skills, with the ability to articulate ideas clearly and influence stakeholders at all levels. Digital Savvy: Up-to-date knowledge of digital trends, user experience best practices, and platform optimization strategies. Show more Show less
