Digital Product Manager

About the Role:

Drive the definition, integration, and lifecycle management of software systems in EV trucks and buses, including ADAS, telematics, Driver Monitoring Systems (DMS), IoT architecture, and connected vehicle platforms. Ensure software features align with customer needs, safety norms, and future-readiness.

Key Responsibilities:

• Define Product Requirements:

  Specify functional and technical needs for systems like ADAS, DMS, telematics, and vehicle connectivity.

• Competitive Benchmarking:

  Analyse competitor and 3rd party products to identify key features, value propositions, and market positioning.

• Customer & Market Research:

  Study customer preferences, usage patterns, and willingness to pay to shape product features and roadmap.

• Voice of Customer (VOC):

  Engage with fleet operators and tech partners to gather insights and prioritize user-centric features.

• Feature Planning & Rollout:

  Develop feature roadmaps and support marketing with strategies for a differentiated digital experience.

• Cross-Functional Collaboration:

  Lead coordination with design, IT, and engineering teams to ensure readiness in connectivity, charging, and fleet management.

Desired Skills and Qualifications:

• B.E./B.Tech in Electronics, Computer Science, Electrical, or related Engineering disciplines.
• MBA in Marketing, Strategy, or Operations.
• 10–12 years of relevant experience in connected vehicle systems, telematics, ADAS, or IoT-based automotive applications, ideally within the EV or commercial vehicle industry

Skills and Functional Competencies:

• Connected Vehicle & Telematics Expertise:

  Strong understanding of telematics platforms, ADAS/DMS systems, and connected vehicle feature lifecycle.

• IoT Architecture & Integration:

  Experience with connected vehicle frameworks, edge computing, and cloud-based data analytics.

• Automotive Digital Systems Knowledge:

  Familiarity with in-vehicle communication protocols (CAN, Ethernet) and Software-over-the-Air (SOTA) update mechanisms.

• Techno-Commercial & Strategic Thinking:

  Ability to balance feature feasibility, customer value, cost implications, and long-term digital roadmap planning.

• Cross-Functional Leadership:

  Skilled in driving execution across engineering, IT, cybersecurity, design, and vendor teams to deliver feature readiness and performance.

• Digital Product Roadmap Ownership:

  Ability to define feature roadmaps based on customer insights, technology readiness, and competitive benchmarking